1. Build the ultimate buyer persona for Mntrni? 2. Suggest 3 to 5 different revenue streams ideas that will work with this brand, you can use single or hybrid revenue sources and justify your reasons for each.

Prepare journal entries to record the December transactions in the General Journal Tab in the excel template file "Accounting Cycle Excel Template.xlsx". Use the following accounts as appropriate: Cash, Accounts Receivable, Supplies, Prepaid Insurance, Equipment, Accumulated Depreciation, Accounts Payable, Wages Payable, Common Stock, Retained Earnings, Dividends, Service Revenue, Depreciation Expense, Wages Expense, Supplies Expense, Rent Expense, and Insurance Expense. 1-Dec Began business by depositing $6500 in a bank account in the name of the company in exchange for 650 shares of $10 per share common stock. 1-Dec Paid the rent for the current month, $550 . 1-Dec Paid the premium on a one-year insurance policy, $600 . 1-Dec Purchased Equipment for $4200 cash. 5-Dec Purchased office supplies from XYZ Company on account, $300 . 15-Dec Provided services to customers for $5600 cash. 16-Dec Provided service to customers ABC Inc. on account, $2800 . 21-Dec Received $1600 cash from ABC Inc., customer on account. 23-Dec Paid $170 to XYZ company for supplies purchased on account on December 5 . 28-Dec Paid wages for the period December 1 through December 28, $4480 . 30-Dec Declared and paid dividend to stockholders $200 . #2. Post all of the December transactions from the “General Journal” tab to the T-accounts under the “T-Accounts” tab in the excel template file "Accounting Cycle Excel Template.xlsx". Assume there are no beginning balances in any of the accounts. #3. Compute the balance for each T-account after all of the entries have been posted. These are the unadjusted balance as of December 31. #4. Prepare the unadjusted trial balance under the “Unadjusted Trial Balance” tab in the excel template file "Accounting Cycle Excel Template.xlsx" . Provide the total of the credit column from the Unadjusted Trial Balance 15,030 #5. Record the following four transactions as adjusting entries under the “General Journal” tab. 31-Dec One month’s insurance has been used by the company $50. 31-Dec The remaining inventory of unused office supplies is $90. 31-Dec The estimated depreciation on equipment is $70. 31-Dec Wages incurred from December 29 to December 31 but not yet paid or recorded total $480.

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General Motors (GM), a multinational American automotive company must explore several avenues and make decisions in regards to pricing and production in order to maximize profits in the short and long-term. Generally speaking, if a business such as GM is unable to cover production costs through revenue generation, they will be operating at a loss and will not be able to provide earnings to the shareholders in the short-run. If one were to sit on GM’s board of directors, they would likely have to weigh risk factors and decide which business ventures would promote company growth and yield profit. In regards to pricing, GM would benefit by finding creative ways to cut costs, which will influence the pricing of the products and services offered. For example, outsourcing a particular part in instead of creating it in-house may be a less expensive alternative. However, last minute decisions to cut costs may put additional strain on the employees, thus affecting the company’s culture (Deans & Watanabe, 2005). GM will also need to make decisions in production, which could exist in lowering the cost of production or exploring the production of new and innovative products. GM has worked on several alternative energy vehicles over the years, including ethanol, hybrid, and electric vehicles, which have steadily increased in popularity over the last decade. However, the decision to increase the production of electric vehicles could prove extremely lucrative for GM in the future. Lastly, GM could also make decisions in production that align with the economic and environmental status of their consumers. Due to the coronavirus pandemic, GM has helped to lessen the critical shortage of face masks across the world by producing up to 50,000 face masks per day or 15 million per month (GM, 2020). Although, this may not be largely profitable at the time, this will build public and shareholder confidence in the company and keep workers gainfully employed during a national crisis. Such actions will inevitably bolster corporate social responsibility, leading to profits in the long-run.

Riverbed Company sells one product. Presented below is information for January for Riverbed Company. Jan. 1 Inventory 103 units at $5 each 4 Sale 82 units at $8 each 11 Purchase 135 units at $7 each 13 Sale 102 units at $9 each 20 Purchase 167 units at $7 each 27 Sale 108 units at $11 each Riverbed uses the FIFO cost flow assumption. All purchases and sales are on account. Assume Riverbed uses a periodic system. Prepare all necessary journal entries, including the end-of-month closing entry to record cost of goods sold. A physical count indicates that the ending inventory for January is 113 units.

Date Account Titles and Explanation Debit Credit

jan 1

jan 11

jan 13

jan 20

jan 27

jan 31

Assume Riverbed uses a perpetual system. Prepare all necessary journal entries.

jan 1

jan 4

jan 11

jan 13

jan 20

jan 27

jan 31

Suppose the owner of Haywood Ceramics needs to raise prices to stay in business, but is concerned that raising prices would result in a death spiral. To avoid a decline in sales, the owner is considering sending letters to her customers explaining why the price increase is necessary. The letter would inform customers about the cost increases that necessitated the price increase, explain what the company is doing to keep costs as low as possible, and allow customers to place orders for a given time period at the current price.

Required

(a)     Describe the death spiral in your own words.

(b)     Explain why the owner cannot be sure how customers will respond to a price increase.

(c)     Suppose the owner decides to send letters to her customers. From a customer’s point of view, discuss possible pros and cons of this strategy.

(d)     Would you recommend that the owner send letters to her customers? Why?

For each variable:

Construct a frequency distribution

Calculate appropriate measures of central tendency

Calculate appropriate measures of dispersion

Write a sentence or two summarizing the frequency distribution, central tendency, and dispersion of each variable

Each item is worth 10 points for a total of 40 points.

Survey Items:

1. What is your age in years? (Values are actual ages.)

2. Educational level

                        0. Less than HS

                        1. High School

                        2. Jr. College

                        3. Bachelor's degree

                        4. Graduate school

3. Gender

                        1. Male

                        2. Female

4. "White people have a right to keep Blacks out of their neighborhoods. "

                        1. Agree strongly

                        2. Agree slightly

                        3. Disagree slightly

                        4. Disagree strongly

Please see the next page for the dataset.

Segregated

Case     Age    Degree    Sex    Neighborhoods

1         29       3          2                    4

2         38       3        2                    4

3         63       2        2                    4

4         30       1        1                    3

5         38       1        1                    2

6         48       3        1                    3

7         28       1        2                    2

8         30       3        2                    2

9         25       0        2                    3

10        35       1        1                    4

11        73       0        2                    3

12        55       3        1                    4

13        70       4        2                    4

14        50       1        2                    1

15        62       0        1                    2

16        45       3        1                    2

17        45       2        2                    4

18        35       1        1                    2

19        74       1        2                    4

20        32       0        1                    1

21        36       1        1                    4

22        29       1        2                    2

23        42       3        2                    1

24        40       1        2                    4

25        35       1        2                    3

26        68       3        2                    4

27        38       1        2                    2

28        32         2        2                    4

29        50       0        2                    3

30        26       1        2                    4

Five to six times a year, Kicker puts on tent sales in various cities throughout Oklahoma and the surrounding states. The tent sales are designed to show Kicker customers new products, engender enthusiasm about those products, and sell soon to be out-of-date products at greatly reduced prices. Each tent sale lasts one day and requires parking lot space to set up the Kicker semitrailer; a couple of show cars; a disc jockey playing music; a tent to sell Kicker merchandise, distribute brochures, and so on.

Last year, the Austin, TX tent sale was held in a corner of the parking lot outside the city exhibition hall where the automotive show was in progress. Because most customers were interested more in the new model cars than in the refurbishment of their current cars, foot traffic was low. In addition, customers did not want to carry speakers and amplifiers all the way back to where they had originally parked.   Total direct costs for this tent sale were $14,300. Direct costs included gasoline and fuel for three pickup trucks and the semitrailer; wages and per diem for the five  Kicker personnel who traveled to the show; rent on the parking lot space; and depreciation on the semitrailer, pickups, tent, tables (intent), sound equipment; and the like.   Revenue was  $20,000. The cost of goods sold for the speakers was  $7,000.

QUESTION: Explain how does the company accounts for the cost of the tent sales? What income statement items are affected by tent sales? What do you think Kicker might do to make it more profitable in the future? Why?

Following are the ages of the winners of men’s Wimbledon tennis championship from 1968 to 2010.

1. Construct a frequency distribution table. Begin with a lower class limit of 17 and use a class width of 3.
2. Explain the lower class limit, upper class limit, class boundaries, class midpoint and class width using the information in your first row of your frequency distribution table.
3. Draw a histogram.
4. Describe the shape of the histogram.
5. Discuss the skewness in the distribution.

You are applying for a graduate marketing role through a recruitment company for an unspecified client. Part of the graduate screening process requires them to determine your viewpoint on the ethical issues relating to marketing communications.

Specifically you are to:

1. Outline the key concepts
2. Identify examples of companies perceived to be behaving ethically or unethically in relation to their digital marketing activities.
3. Provide your own opinion of the ethical issues regarding the use of marketing communications in reaching customers and its implications for marketers in the future. (Part 3 is worth 50% of the answer)