Colleen is the marketing manager for Virtually Viral, an entertainment company that collects viral videos from around the Internet and aggregates them on their website. Whether it’s videos of cats or unusual marriage proposals, Virtually Viral collects them all. Almost all of Virtually Viral’s revenue comes from clicks on advertisements surrounding the videos. To maximize profits, Colleen tries to match ad content to video content. For example, for the ‘Wacky Weddings’ section of the website, most advertisements link to wedding planners and invitation/paper product suppliers. As part of this effort, Colleen contracted a web design firm to put together a new look for the website, with the goal of improving the amount of time visitors spend on the website. They produced four different versions, each arranging the videos and advertisements differently. Colleen is unsure which of these designs would result in the greatest amount of time spent on the site. To solve this problem, Colleen designs an experiment. She sets up a system to randomly assign visitors to the website to experience one of the four designs, recording the number of seconds that they spend on the site. She wants to compare the groups with each other and see if the different designs result in different lengths of time viewing the website. Whichever results in the longest visits will become the new design for the site in general. She knows from Chapter 7 that she has a research question and that this calls for some type of hypothesis testing. In Chapter 9, she learned that treating groups differently and comparing them means that she has independent data. But the independent-samples t-test only compares two groups with each other and she has four. Should she run multiple independent-samples t-tests? Or is there a better way?

Also complete an ANOVA and post-hoc test.

Roderick Cardwell owns Ticketworld, which sells tickets to entertainment and sporting events to be held at locations throughout the United States. Ticketworld's Massachusetts office sold tickets to an event in Connecticut to Mary Lou Lupovitch, a Connecticut resident, for 125$ per ticket, although each ticket had a fixed price of 32.50$. There was no aagreement that Ticketworld would bear the risk of loss until the tickets were delivered to a specific location. Ticketworld gave the tickets to a carrier in Massachusetts who delivered the tickets to Lupovitch in Connecticut. The state of Connecticut brouht action against Cardell in a Connecticut state court, charging part a violation of a state statute that prohibited the sale of a ticket for more than 3# over its fixed price. Cardwell contended in part that the statute did not apply because the sale of Lupovitch involved a shipment contract that was formed outside the state. Is Cardwell correct? How will the court rule? Why?

1. Roderick Cardwell owns Ticketworld, which sells tickets to entertainment and sporting events to be held at locations throughout the United States. Ticketworld’s Massachusetts office sold tickets to an event in Connecticut to Mary Lou Lupovitch, a Connecticut resident, for $125 per ticket, although each ticket had a fixed price of $32.50. There was no agreement that Ticketworld would bear the risk of loss until the tickers were delivered to a specific location. Ticketworld gave the tickets to a carrier in Massachusetts who delivered the tickets to Lupovitch in Connecticut. The state of Connecticut brought action against Cardwell in a Connecticut state court, charging in part a violation of a state statute that prohibited the sale of a ticket for more than $3 over its fixed price. Cardwell contended in part that the statute did not apply because the sale to Lupovitch involved a shipment contract that was formed outside the state. Is Cardwell correct? How will the court rule? Why? 3 paragraphs

1. Which of the following statements is NOT true about the Revenue Management?
a. Revenue management is based on setting and updating prices.
b. Revenue management is originated in the airline industry.
c. Through revenue management, the firms can allocate their capacity to different fare classes over time in order to maximize revenue.
d. Revenue management focuses on shaping demand via controlling supply under the limited capacity.

2. According to the Littlewood’s Rule, which of the following does NOT generate pressure to increase the booking limit?
a. Increase in the full-fare price
b. Increase in the discount-fare price
c. Increase in the plane capacity
d. Decrease in the average full-fare demand

3. A hotel has 200 rooms and the historical show rate is 90%. What will be the (closest) optimal overbooking level given by the deterministic overbooking heuristic?
a. 222
b. 180
c. 200
d. None of the above
e. 220

What is total revenue? What is marginal revenue? Describe the economic intuition of these concepts for energy markets.

Illustrate the relationship between average revenue and marginal revenue in relation to the marketing structure

Revenue Cycle Management
Data is collected at each step of the revenue cycle, and an error or lack of action at any step in the cycle may result in delayed or lost revenue.

Discuss three steps in the revenue cycle, explaining what action occurs; provide an example for each step.

Describe a negative result, for each of your selected three steps, which may occur if the action is completed incorrectly or not at all.

Select one impact, from those you identified, and apply a policy which notes the process to be taken to prevent or minimize future occurrences of the noted negative event.

What is a Core Revenue Recognition Principle on which revenue can be recognized by sellerWhat is a Core Revenue Recognition Principle on which revenue can be recognized by seller

which of these items) is relevant in deciding which tour to offer?

A. Revenue

B. Revenue and Variable Costs
C. Variable costs

D. Variable and Fixed Costs