Pls Summaries the entire article below:
PROS AND CONS OF A SECOND JOB
There was a time when moonlighting—taking on work in addition to
your full-time employment—was for under-employed workers and the
severely cash-strapped.
Today, even working professionals can be cash-strapped, and people
in all fields and income groups are supplementing their main income
by moonlighting. For some, the second job isn’t just for the bucks
but also for the skills and the sense of being a free agent.
And although extra part-time jobs used to be verboten, many
supervisors are flexible about a team member who picks up a gig on
the side.
Experts suggest weighing the pros and cons carefully before you
take on a second job.
Pros
Money—That’s still the biggest reason people take on extra work.
And with gas above US$4 a gallon—and rising healthcare premiums,
and income freezes—extra income can be a lifeline.
Security—“Many professionals today are looking at second jobs as a
fallback because they feel, correctly, that their main job is not
completely safe,” according to John McKee, president and founder of
BusinessSuccessCoach.net and author of “Career Wisdom.”
Freedom—A second job or career can bring psychological benefits,
such as the feeling of not being shackled to one company, experts
say.
New skills—If you’re thinking about switching careers but can’t
take the plunge, taking a part-time job could be a way to test the
waters or boost your entrepreneurial skills, McKee said.
Cons
Time—Do you really want to spend 10 or 20 hours a week on another job, not to mention the commute hassle and the disappointment of significant others who’d rather see more of you, not less?
Conflict of interest—Consulting for a direct (or even indirect)
competitor can put you in a dicey situation, according to J Daniel
Marr, managing director of the New Hampshire law firm Hamblett and
Kerrigan.
“This is a big issue in software and industries where you use part
of what you learned from your primary employer,” Marr tells Yahoo
HotJobs.
“Employers insist they have rights to your intellectual
property.”
Performance slippage—One reason many employers look askance at
moonlighters is the fear that they’ll burn out. Some companies may
demand your full time and attention, even off-hours.
Employer irritation—Even if the company allows moonlighting,
supervisors might not like the idea. “Some will say angrily, ‘We’re
paying this guy x dollars a year and it’s still not enough?’” Marr
says.
Tips to make it work
If you are considering a second job, the experts add these three
tips: Pick an unrelated field—You’ll reduce the risk of burnout and
conflict of interest. A nurse who builds websites part-time, a
marketing professional who teaches music, or an insurance adjuster
who moonlights as a landscape architect would be safer bets.
Check with HR—Many companies have moonlighting policies. But even
if they don’t, it’s wise to see if your second job might be a
conflict, especially if you’re considering a professional part-time
job or one that’s related to your full-time job, Marr says.
Consider why you’re doing it—“Supplementing income is fine, but
it’s best if a second job is part of an overall life and career
plan,” McKee says. “Otherwise you risk scattering your
resources.”
In: Operations Management
Provide a 250+ word response to the following question. Please separate your answers by the parts of the question.
Assignment #2 – Advertising Plan (15 points possible)
Pick ONE of the following options:
Develop an ad campaign for a company/product/service related to your employment (note that if your employment is B2B in nature, most B2B doesn’t involve much advertising. They tend to use other promotional elements. So keep that in mind), OR
Develop an ad campaign for your very own (hypothetical!) beauty salon OR auto parts store that’s been in business for just over one year
To try to develop demand for your company/product/service -- OR to resuscitate your ailing store -- you've decided to conduct an ad campaign. Following the steps outlined in the Lecture from Chapter 18, provide a detailed description of your campaign. Be sure to mention each of the areas listed below. Also be sure that you are focusing on strategies for this specific ad campaign -- not simply your advertising or marketing in general. Do not use any current advertising campaign! NOTE: If you select your current employer who uses a differentiated strategy, select only one specific target market for this campaign.
Please start by giving a brief explanation of the product/service/store you are advertising.
Step 1 -- target market of this specific ad campaign
Provide a geographic, demographic, and psychographic description of your target. I am looking for an insightful description of your target.
Step 2a -- objective of this specific ad campaign
Be sure you identify what you want this ad campaign to accomplish. Which of the types of advertising (informative, persuasive or reminder) will you be using and why?
Step 2b -- focus of campaign
What will be the focus of your ads – product-focused or institutional? Why?
Step 3 – determine your budget
Think about the size of your business, overall sales and success. You don’t need a specific budget number but discuss how these areas will affect how much you are able to spend and whether that potentially eliminates some types of media.
Step 4a – convey the message (Be creative!)
Develop a unique selling proposition (USP) for the campaign. Make sure to provide an explanation of your rationale for the USP.
Step 4b -- appeal
Will you use an informational or emotional appeal? Why?
Step 5a & b – media types and vehicles.
Describe which media types you will use and why. List the specific media vehicles for each type. A media vehicle is the specific communication tool. For instance if magazine is the media type, then Sports Illustrated or Cosmopolitan is the media vehicle; if TV is the media type then Food Network or “Bones” is the vehicle (it can be a cable network or a network program).
Step 5c – media schedule
How will you schedule your media? (continuous, pulsing, flighting)? Explain how your budget will help you make this decision.
Step 6 -- IMC – integrating your ad with the rest of the promotional tools
Identify and discuss other, non-advertising promotions you will use to coordinate with this ad campaign. Are there personal selling, sales promotions/incentives, public relations and/or social media efforts you’d like to include?
Step 7 – Evaluating your campaign
This is maybe one of the most important steps. How will you evaluate the effectiveness of your campaign? How will you know if it “worked?” How will you know if you should repeat the campaign, or completely revamp it?
In: Operations Management
Depreciation by Three Methods; Partial Years Perdue Company purchased equipment on April 1 for $49,950. The equipment was expected to have a useful life of three years, or 5,400 operating hours, and a residual value of $1,350. The equipment was used for 1,000 hours during Year 1, 1,900 hours in Year 2, 1,600 hours in Year 3, and 900 hours in Year 4. Required: Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-activity method, and (c) the double-declining-balance method. Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar. a. Straight-line method Year Amount Year 1 $ Year 2 $ Year 3 $ Year 4 $ b. Units-of-activity method Year Amount Year 1 $ Year 2 $ Year 3 $ Year 4 $ c. Double-declining-balance method Year Amount Year 1 $ Year 2 $ Year 3 $ Year 4 $
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $97,470. The equipment was expected to have a useful life of three years, or 7,560 operating hours, and a residual value of $2,970. The equipment was used for 1,400 hours during Year 1, 2,600 hours in Year 2, 2,300 hours in Year 3, and 1,260 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-output method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-output method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $38,880. The equipment was expected to have a useful life of three years, or 5,400 operating hours, and a residual value of $1,080. The equipment was used for 1,000 hours during Year 1, 1,900 hours in Year 2, 1,600 hours in Year 3, and 900 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-activity method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-activity method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $35,100. The equipment was expected to have a useful life of three years, or 3,780 operating hours, and a residual value of $1,080. The equipment was used for 700 hours during Year 1, 1,300 hours in Year 2, 1,100 hours in Year 3, and 680 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-output method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-output method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $47,520. The equipment was expected to have a useful life of three years, or 4,860 operating hours, and a residual value of $1,350. The equipment was used for 900 hours during Year 1, 1,700 hours in Year 2, 1,500 hours in Year 3, and 760 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-output method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-output method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $48,870. The equipment was expected to have a useful life of three years, or 4,320 operating hours, and a residual value of $1,350. The equipment was used for 800 hours during Year 1, 1,500 hours in Year 2, 1,300 hours in Year 3, and 720 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-activity method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-activity method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $93,420. The equipment was expected to have a useful life of three years, or 7,560 operating hours, and a residual value of $2,700. The equipment was used for 1,400 hours during Year 1, 2,600 hours in Year 2, 2,300 hours in Year 3, and 1,260 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) units-of-output method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-output method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
Check My Work
In: Accounting
Depreciation by Three Methods; Partial Years
Perdue Company purchased equipment on April 1 for $40,770. The equipment was expected to have a useful life of three years, or 3,780 operating hours, and a residual value of $1,080. The equipment was used for 700 hours during Year 1, 1,300 hours in Year 2, 1,100 hours in Year 3, and 680 hours in Year 4.
Required:
Determine the amount of depreciation expense for the years ended December 31, Year 1, Year 2, Year 3, and Year 4, by (a) the straight-line method, (b) the units-of-activity method, and (c) the double-declining-balance method.
Note: FOR DECLINING BALANCE ONLY, round the multiplier to four decimal places. Then round the answer for each year to the nearest whole dollar.
a. Straight-line method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
b. Units-of-activity method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
c. Double-declining-balance method
| Year | Amount |
| Year 1 | $ |
| Year 2 | $ |
| Year 3 | $ |
| Year 4 | $ |
In: Accounting