EuroDisney opened in 1992, but unlike the American version, the theme park was a financial bust. Why?

Select one:

a. Disney made the incorrect assumptions about the size of the pool of European travellers and tourists comprising market demand.

b. They had difficulty hiring and training skilled staff resulting in poor customer service and bad word-of-mouth advertising.

c. Disney assumed the attractions featured in America would be equally exciting to European travellers because many European travelers came to America to visit our theme parks.

d. Although Disney attracted enough visitors, the value of the dollar versus the Euro caused the park to show numerous financial losses.

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A marketing dashboard is a collection of pertinent parts of company scorecards known as metrics that measure marketing performance.

Select one:

True

False

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A company that creates a broad plan that identifies its most promising markets and analyzes competitor solutions and market opportunities has developed what kind of plan?

Select one:

a. Operational Plan

b. Strategic Plan

c. Functional Plan

d. Marketing Plan

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The first task of a marketing plan for a company with a Mission is to evaluate the organization's business environment including its potential opportunities and threats.

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True

False

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AARP is a very good direct marketing company. So when the marketing manager became concerned that AARP products and services were not selling as well to the upcoming generation of senior citizens (the Baby Boom generation) compared to prior generations, she employed a market researcher to analyze responses to AARP's recent test marketing of different product offerings directed to Baby Boomers. Based on one of the answers below, it is clear that the researcher didn't understand the research problem that the marketer wanted addressed by the research project. Which of these conclusions from the researcher would indicate that the marketer and the researcher had a misunderstanding of the research problem?

Select one:

a.

b.

c.

d.

An amusement park studied methods for decreasing the waiting time (minutes) for rides by loading and unloading riders more efficiently. Two alternative loading/unloading methods have been proposed. To account for potential differences due to the type of ride and the possible interaction between the method of loading and unloading and the type of ride, a factorial experiment was designed. Use the following data to test for any significant effect due to the loading and unloading method, the type of ride, and interaction. Use = .05. Factor A is method of loading and unloading; Factor B is the type of ride. Type of Ride Roller Coaster Screaming Demon Long Flume Method 1 45 55 53 47 47 49 Method 2 52 55 51 54 51 47 Set up the ANOVA table (to 2 decimal, if necessary). Round p-value to four decimal places. Source of Variation Sum of Squares Degrees of Freedom Mean Square F p-value Factor A Factor B Interaction Error Total The p-value for Factor A is What is your conclusion with respect to Factor A? The p-value for Factor B is What is your conclusion with respect to Factor B? The p-value for the interaction of factors A and B is What is your conclusion with respect to the interaction of Factors A and B? What is your recommendation to the amusement park?

Sam and Ryan stand at some distances apart in a park, each making sound with an identical 512Hz tuning fork. A bird resting at the midpoint between them detects a sound of intensity level of 40dB, assume this bird has a threshold of hearing of 10^-14 w/m², (I) what is the pressure amplitude of the sound wave from each tuning fork? (II) If the power output of each tuning fork is 10^-6 W, how far apart are Sam and Ryan ? (III) The bird is now flying away. When the bird is 1 km from Sam, the intensity drops to 10 dB, how far is the bird from Ryan?

An amusement park ride consists of a cylindrical chamber of radius R that can rotate. The riders stand along the wall and the chamber begins to rotate. Once the chamber is rotating fast enough (at a constant speed), the floor of the ride drops away and the riders remain "stuck" to the wall. The coefficients of friction between the rider and the wall are us and uk. 1. Draw a free body diagram of a rider of mass m after the floor has fallen away. 2. Is the rider on the wall accelerating? If so, in what direction? Should our FBD be balanced? 3. Write Newton's second law in the vertical direction. 4. Write Newton's second law in the horizontal direction. 5. If the ride takes a time T to go through one full revolution, what is the speed of the rider on the wall of the ride? 6. Assume that the ride is spinning just fast enough to keep the rider on the wall. Using the equations found in questions #3 and #4, calculate the minimum velocity to keep the rider suspended. 7. You get on the ride and notice another rider beside you who has twice your mass. If the ride is going just fast enough to keep you suspended, will the person beside you have a problem on the ride? 8. After a rider gets sick on the ride, the operator hoses down the walls of the ride, which reduces the coefficient of friction by half. What happens to the minimum velocity required for the rider to remain suspended?

An amusement park studied methods for decreasing the waiting time (minutes) for rides by loading and unloading riders more efficiently. Two alternative loading/unloading methods have been proposed. To account for potential differences due to the type of ride and the possible interaction between the method of loading and unloading and the type of ride, a factorial experiment was designed. Use the following data to test for any significant effect due to the loading and unloading method, the type of ride, and interaction. Use . Factor A is method of loading and unloading; Factor B is the type of ride.

Set up the ANOVA table (to whole number, but -value to 2 decimals and  value to 1 decimal, if necessary).

An amusement park studied methods for decreasing the waiting time (minutes) for rides by loading and unloading riders more efficiently. Two alternative loading/unloading methods have been proposed. To account for potential differences due to the type of ride and the possible interaction between the method of loading and unloading and the type of ride, a factorial experiment was designed. Use the following data to test for any significant effect due to the loading and unloading method, the type of ride, and interaction. Use  = .05. Factor A is method of loading and unloading; Factor B is the type of ride.

1. Set up the ANOVA table (to 2 decimal, if necessary). Round p-value to four decimal places.
   

   Source of Variation	Sum of Squares	Degrees of Freedom	Mean Square	F	p-value
   Factor A
   Factor B
   Interaction
   Error
   Total

   
   
2. The p-value for Factor A is Select:less than .01, between .01 and .025, between .025 and .05, between .05 and .10, greater than .10
3. What is your conclusion with respect to Factor A? Select:Factor A is significant, Factor A is not significant
4. The p-value for Factor B is Select: less than .01, between .01 and .025 between .025 and .05, between .05 and .10, greater than .10
5. What is your conclusion with respect to Factor B?
   Select: Factor B is significant, Factor B is not significant
   
6. The p-value for the interaction of factors A and B is Select: less than .01, between .01 and .025, between .025 and .05, between .05 and .10, greater than .10
7. What is your conclusion with respect to the interaction of Factors A and B?
   Select: The interaction of factors A and B is significant, The interaction of factors A and B is not significantI
   
8. What is your recommendation to the amusement park?
   Select: Use method 1; it has a lower sample mean waiting time and is the best method, Withhold judgment; take a larger sample before making a final decision Since method is not a significant factor, use either loading and unloading method

In a city park a nonuniform wooden beam 9.00 m long is suspended horizontally by a light steel cable at each end. The cable at the left-hand end makes an angle of 30.0∘ with the vertical and has tension 630 N. The cable at the right-hand end of the beam makes an angle of 50.0∘ with the vertical.

a) As an employee of the Parks and Recreation Department, you are asked to find the weight of the beam.

b) Find the location of its center of gravity.

Ms Scott arrives in the ED by car. She reports having been at the park with her spouse and children when she suddenly started having severe shortness of breath….

1. You need to quickly gather information. What questions do you ask?

2. What assessments do you want to make?

Ms Scott tells you that she has no previously known allergies. On her arm you note a small area that looks like a sting or bite. She quickly remembers that she was stung by a bee in the park and had forgotten because of her concern over her difficulty breathing. Your assessment reveals swelling of the lips/tongue, RR 28 and shallow, 02 sat 88%. Her lung sounds reveal wheezes throughout and you hear a faint, high pitched wheeze coming from her upper airway.

3. What do you need to do first?

4. What orders would you like? Why?

The ED healthcare provider comes in to quickly assess and orders:

• Oxygen 2-4 l/min to keep sat above 92%
• Placement of an oral airway
• NS 100 ml/hr
• Epinephrine 1:1000 – 0.4 mg IM
• Solu-Medrol 125 mg IVP
• Albuterol nebulizers
• Telemetry monitoring
• VS q 30 minutes for 2 hours

5. What is the reasoning for these orders?

After a dose of epinephrine, Solu-Medrol, and a bronchodilator, Ms. Scott begins to improve. Later that day, they decide to discharge her to home with a prescription for an epi pen.

6. What do you absolutely need to teach her before she leaves?

7. What other things would you like to teach her?

An amusement park studied methods for decreasing the waiting time (minutes) for rides by loading and unloading riders more efficiently. Two alternative loading/unloading methods have been proposed. To account for potential differences due to the type of ride and the possible interaction between the method of loading and unloading and the type of ride, a factorial experiment was designed. Use the following data to test for any significant effect due to the loading and unloading method, the type of ride, and interaction. Use  = .05. Factor A is method of loading and unloading; Factor B is the type of ride.

1. Set up the ANOVA table (to 2 decimal, if necessary). Round p-value to four decimal places.
   

   Source of Variation	Sum of Squares	Degrees of Freedom	Mean Square	F	p-value
   Factor A
   Factor B
   Interaction
   Error
   Total

   
   
2. The p-value for Factor A is Selectless than .01between .01 and .025between .025 and .05between .05 and .10greater than .10Item 21
   
   What is your conclusion with respect to Factor A?
   SelectFactor A is significantFactor A is not significantItem 22
   
3. The p-value for Factor B is Selectless than .01between .01 and .025between .025 and .05between .05 and .10greater than .10Item 23
   
   What is your conclusion with respect to Factor B?
   SelectFactor B is significantFactor B is not significantItem 24
   
4. The p-value for the interaction of factors A and B is Selectless than .01between .01 and .025between .025 and .05between .05 and .10greater than .10Item 25
   
   What is your conclusion with respect to the interaction of Factors A and B?
   SelectThe interaction of factors A and B is significantThe interaction of factors A and B is not significantItem 26
   
5. What is your recommendation to the amusement park?