Questions
MiniTek manufactures private-label small electronic products, such as alarm clocks, calculators, kitchen timers, stop watches, and...

MiniTek manufactures private-label small electronic products, such as alarm clocks, calculators, kitchen timers, stop watches, and automatic pencil sharpeners. Some of the products are sold as a set, and others are sold individually. Products are studied as to their sales potential, and then cost estimates are made. The engineering Department develops production plans, and then cost estimates are made. The Engineering Department develops product introductions. Only two products introduced by the company have been discontinued.

One of the products currently sold is a mini-alarm clock. The clock has four alarms and can be programmed to sound at various times and for varying lengths of time. The company has experienced a great deal of difficulty in making circuit boards for the clocks. The production process has never operated smoothly. The production is unprofitable at the present time, primarily because of warranty repairs and product recalls. Two models of the clocks were recalled, for example, because they sometimes cause an electrical shock when the alarms were being shut off. The Engineering Department is attempting to revise the manufacturing process, but the revision will take another 6 months at least.

The clocks were very popular when they were introduced, and since they are private label, the company has not suffered much from the recalls. Presently, the company has a very large order for several items from Kmart Stores. The order includes 5,000 of the multi-alarm clocks. When the company suggested that Kmart purchase the clock from another manufacturer, Kmart threatened to rescind the entire order unless the clock were included.

The company has therefore investigated the possibility of having another company make the clocks for them. The clocks were bid for the Kmart order based on an estimated $6.90 cost to manufacture:

Circuit Board, 1 each @ $2.00            $2.00

Plastic Case, 1 each @ $0.80              0.08

Alarms, 4 @ $0.15 each                      0.60

Labor, 15minutes @ 12/hour             3.00

Overhead, $2.00 per labor hour         0.50

MiniTek could purchase the clocks to fill the Kmart order at $10 from Trans-Tech Asia, a Korean manufacturer with a very good quality record, Trans-Tech has offered to reduce the price to $7.50 after MiniTek has been a customer for 6 months, placing an order of at least 1,000 units per month. If MiniTek becomes a “preferred customer” by purchasing 15,000 units per year, the price would be reduced still further to $4.50.

Omega Products, a local manufacturing, has also offered to make clocks for MiniTek. They have offered to sell $5,000 clocks for $5 each. However, Omega Products has been in business for only 6 months. They have experienced significant turnover in their labor force, and the local press has reported that the owner may face tax evasion charges soon. The owner of Omega Products is an electronic engineer, however, and the quality of the clocks is likely to be good.

If MiniTek decides to purchase the clocks from either Trans-Tech or Omega, all the costs to manufacture could be avoided, except a total of $5,000 in overhead costs for machine depreciation. The machinery is fairly new and has no alternative use.

Answer the following questions

  1. What is the difference in profit under each of the alternatives if the clocks are to be sold for $14.50 each to Kmart?
  2. What are the most important nonfinancial factors that MiniTek should consider when making this decision?
  3. What do you think MiniTek should do in regard to the Kmart order? What should it do in regard to continuing to manufacture the multi-alarm clocks? Be prepared to defend your answer.

In: Accounting

Basic Pass Level Requirements - 53 Your extended Text Based Music Application must add the following...

Basic Pass Level Requirements - 53

Your extended Text Based Music Application must add the following functionality:

Display a menu that offers the user the following options:

1. Read in Albums

2. Display Albums

3. Select an Album to play

4. Update an existing Album

5. Exit the application

Menu option 1 should prompt the user to enter a filename of a file that contains the following information:

·The number of albums

·The first album name

·The first artist name

·The genre of the album

·The number of tracks (up to a maximum of 15)

·The name and file location (path) of each track.

·The album information for the remaining albums.

Menu option 2 should allow the user to either display all albums or all albums for a particular genre. The albums should be listed with a unique album number which can be used in Option 3 to select an album to play. The album number should serve the role of a ‘primary key’ for locating an album. But it is allocated internally by your program, not by the user.

Menu option 3 should prompt the user to enter the primary key (or album number) for an album as listed using Menu option 2.If the album is found the program should list all the tracks for the album, along with track numbers. The user should then be prompted to enter a track number. If the track number exists, then the system should display the message “Playing track ” then the track name, “ from album ” then the album name. You may or may not call an external program to play the track, but if not the system should delay for several seconds before returning to the main menu.

Menu option 4 should allow the user to enter a unique album number and change its title or genre. The updated album should then be displayed to the user and the user prompted to press enter to return to the main menu (you do not need to update the file at this level)..

At this level minimum validation is required. Just make sure your program does not crash if incorrect values are entered and that all fields have an expected value (eg: perhaps have a default genre of “unknown” in case the user enters and incorrect value for genre

input function :


# Display the prompt and return the read string
def read_string prompt
   puts prompt
   value = gets.chomp
end

# Display the prompt and return the read float
def read_float prompt
   value = read_string(prompt)
   value.to_f
end

#takes a number only decimal or intger
def read_float_only prompt
   puts(prompt)
   value=Float(gets) rescue nil
       while(value == nil)
       puts('Please enter a real number: ')
       value=Float(gets) rescue nil
       end
   value.to_f
end

# Display the prompt and return the read integer
def read_integer prompt
   value = read_string(prompt)
   value.to_i
end

# takes intgers only
def read_integer_only prompt
   puts(prompt)
   value=Integer(gets) rescue nil
       while(value == nil)
       puts('Please enter a real number: ')
       value=Integer(gets) rescue nil
       end
   value.to_i
end

# Read an integer between min and max, prompting with the string provided
def read_integer_in_range(prompt, min, max)
   value = read_integer(prompt)
   while (value < min or value > max)
       puts "Please enter a value between " + min.to_s + " and " + max.to_s + ": "
       value = read_integer(prompt);
   end
   value
end

# Display the prompt and return the read Boolean
def read_boolean prompt
   value = read_string(prompt)
   case value
   when 'y', 'yes', 'Yes', 'YES'
       true
   else
       false
   end
end

#Test the functions above
#def main()

#value=read_float_only("please enter a number:")
#end

#main()

what do u mean u need more example

use RUBY program.

what other information do u need?

In: Computer Science

Experiment: Charging by contact and induction: Electrostatics Kit Masking Tape Monofilament Line Paperclip Wooden Block with...

Experiment: Charging by contact and induction:

Electrostatics Kit
Masking Tape
Monofilament Line
Paperclip
Wooden Block with Slit

In this experiment, you will charge pith balls by contact and induction.
- Tear one small piece of masking tape from the roll (approximately 5 cm).

-. Create a small, closed loop with the tape, leaving the sticky side on the outside of the loop.

-. Secure the looped tape to one of a side of the wooden block adjacent to the side with the slit.

-. Press the taped side of the wooden block onto a smooth wall (or the flat side of a counter or table top) with the slit pointing perpendicular to the wall and parallel to the floor.

-. Unwrap the outer layer of a paperclip.

-. Use the exposed end of the paperclip to poke a hole through the centers of two pith balls.

-. Thread one end of the monofilament line through one of the pith balls. Tie a knot on the end that you threaded through to keep the pith ball on the thread. Note: If the paperclip created a larger hole, three to five knots may need to be tied to secure the ball on the thread.

-. Repeat Step 7 on the other end of the monofilament line with the other pith ball.

-. Once the pith balls are secured on each end of the line, place the line in the slit of the wooden block. The pith balls should rest at the same height.

-. Remove any charge from the acetate strip (light blue and transparent) by grabbing it with your hand or rubbing it on a metal object like a door knob. This is called grounding.

-. Test for interactions between the acetate strip and both pith balls. Record observations of any interaction.

-. Charge the acetate strip by rubbing it with the cotton cloth.

-. Slowly bring the plastic strip close enough to the right pith ball so that it moves, but does not touch the plastic strip. Once movement of the pith ball is observed move the plastic strip away. Record your observations (e.g., how far away were the two objects, how fast did the pith ball move, in what direction did the pith ball move, etc.).

-. Slowly bring the plastic strip close enough to the left pith ball so that it moves, but does not touch the plastic strip. Once movement of the pith ball is observed move the plastic strip away. Record your observations.

-. Hold the monofilament line above the right pith ball and bring the ball into contact with the plastic strip.

-. Let the pith ball hang again and bring the plastic rod close to, but without touching the right pith ball. What kind of interaction is observed? Record your observations in Post-Lab Question 3.

-. Hold the line above the right pith ball and bring it close to the left pith ball. Observe what happens. Let the balls come into contact. How does that change the interaction?

-. Grab the pith balls to ground them and take away any charge they may have.

-. Charge the plastic rod again with the cotton.

-. Hold the line above the right pith ball with your pointer and middle finger. Bring the right pith ball close to the plastic rod, but do not let them touch. This time touch the left side of the ball (the one opposite of the rod) with your thumb. Let the ball hang again. Bring the right pith ball close to the left pith ball. Observe what happens.

  1. Draw a diagram to show how Step 13 charged the right pith ball.

In addition to the diagram, I would like to know is my conclusion is correct: I believe the acetate strip contains a negative charge after being rubbed with the cotton, due to free electrons present on the surfaces. The charge on the acetate is negative? Will give 100% rating. Please and Thank you in advance!

In: Physics

Q: Choose the correct answer Income is considered one of the most important items in financial...

Q: Choose the correct answer

Income is considered one of the most important items in financial statements because:

a-Investment Guide

b-Scope for determining accounting policies

c-The intellectual premise of honest representation

d-Application for the basis of the interview

2- The name Of Luke Basiloli of Italy is linked to the following:

a-Money

b-The Art of Writing

c- Record-keeping system

d-Trade

3- The concepts of continuity, periodicity and entitlement appeared at the stage of:

a-Asset processing phase

b-Industrial Revolution

c-Expand ing the dual-entry circuit

d-The evolution of financial statements

4- The process of determining taxable income is concentrated within the stage of:

a-Organizations stage

b-Politicization

c-Career contribution stage

d-Management phase

5- The use of an integrated system of interrelated accounts made it possible for the capitalist owner to:

a-Separation of ownership from management

b-Profit is rational.

c-Expansion of activity

d-Formulating a concept of capital

6- Accounting provides financial statements, fact sheets, press releases and analyst meetings to: A- Clients B- Capital Processors C- Community D- Lenders.

Capital processors

Customer

Community

Lenders

7- Any of the following features do not fall within the features of good accounting practice:

a-The honesty and honesty of the auditor

b-Inform ing the public about economic practices

c- Believe it or the accountant's honesty

d-Understanding the components of the intellectual framework of accounting

8- The method that focuses on current and future economic events falls under the consideration of the nature of accounting

a-As a dogma.

b-As a historical record.

c-As a language

d-As an economic reality.

9- Any of the following entrances are not considered among the traditional entrances:

a-The moral entrance.

b-The entrance to the events

c-Social portal

d-Economic portal

10- The formulation of accounting objectives depends on the existence of an understanding and solution to the contradictory interests based on the information market, so financial disclosures are intertwined with the interests of the following major categories:

a-Management, users and profession

b- Users, profession and lenders

c-Shareholders, profession and lenders

d-Public, management and lenders

Q/ TRUE-FALSE—Conceptual

The historical cost model is one of the fair value models:

True

False

2- The method of net value of collection depends on the prices of the output market and takes the value of the time dimension associated with the present:

True

False

3- One of the disadvantages of the adjusted historical cost is the use of the special price index, which leads to inaccurate results, because economic units are often affected by inflation related to the assets they use and deal in.

True

False

4- Theory is a system or a blueprint of ideas or an list of interpretations or a collection of facts or phenomena - assumptions that have been proven or established through observation or experience and have become facts or are a list of general laws or principles or cases of known things

True

False

5- The need for theory stems from the need for a logical basis to interpret what accountants do and the theory is completed by verifying the sincerity of the theory.

True

False

6- Through financial statements, various economic activities are reported using the accounting language.

True

False

7- The concept of care and protection fundamentally reflects the relationship between the client and the agent

True

False

8- The inductive logic begins to build any theory with observations and measurements and ends with special conclusions.

True

False

9- The introspective approach begins with general assumptions, but the formulation of assumptions is always made through inductive logic.

True

False

10. From the introspection. Ijiri, patton, littelton

True

False

the subject accounting

In: Accounting

During November, the first month of operations, the following transactions occurred: Date Event 1-Nov Paid $7,200...

During November, the first month of operations, the following transactions occurred: Date Event 1-Nov Paid $7,200 for 12 months rent on office space 2-Nov Purchased office furniture for $8,950. 3-Nov Purchased $11,354 of additional office supplies on account. 8-Nov Borrowed 20,000 from the bank for operating cash. The note has a 3% interest rate (simple interest) and is to be paid back in 4 years 15-Nov Received $10,800 from Fortuna Inc. for work to be performed over the next 12 months. 20-Nov Paid $1,560 for utilities. 21-Nov Performed services for various customers for $13,200 cash and another $18,100 on account. 25-Nov Paid $8,650 for purchases of supplies previously made on account. 27-Nov Paid salaries to employees totaling $5,200 for 1 week. 30-Nov Collected $12,300 as payment for amounts previously billed. 30-Nov Dividends of $3,000 were declared and paid. At the end of November, the following additional information is available to help determine what adjustments are needed: 30-Nov One month of the prepaid rent has been used up 30-Nov Supplies on hand are $8,150. 30-Nov One month of interest has accrued on the note payable for the bank loan. 30-Nov One month of the services for the Fortuna Inc. has been performed (see above). 30-Nov Salaries of $5,200 are paid every Friday (for a 5 day work week). November 30, 2017 was a Thursday. 30-Nov Additional work for customers of $9,580 has been performed during the last week of November but not yet billed 30-Nov Depreciation expense for the computer equipment is $140 and for the office furniture is $120 SUGGESTED STEPS FOR COMPLETION OF THE PROJECT: 1 Prepare journal entries to record the November transactions given. Please refer to the Worksheet tab for Account Titles you may need. 2 Add the November journal entry information to the Worksheet in the November columns. You can do this in one of 2 ways - (1) Post the journal entries to ledger accounts using T-accounts to represent ledger accounts and then use those totals to post to the worksheet or (2) use excel to add all entries for a particular account into the correct column in the worksheet (ie., add all cash debits from the journal entries into the cash debit column for November entries). There is a tab to use for T Accounts if you want but they are NOT required 3 Prepare an unadjusted trial balance as of November 30, 2017. This will be part of the Worksheet you prepare. There is a tab in this file that you will use for this. Excel formulas must be used throughout the project to obtain full credit. 4 Prepare adjusting entries for the month of November given the information provided. 5 Post the adjusting entries to the Adjusting entries columns on the worksheet 6 Prepare an adjusted trial balance as of November 30, 2017. This will be part of the Worksheet you prepare. There is a tab in this file that you will use for this. 7 Prepare financial statements for the month ending November 30, 2017. (Income Statement, Statement of Retained Earnings, Classified Balance Sheet ). Formatting is important and will be graded so be sure you use dollar signs and underlines as appropriate. Also be sure you have headings and proper column usage for all statements. There is a tab for these statements. Heading are PARTIALLY completed for the 3 statements. 8 Prepare closing entries for the end of the period 9 Copy the Worksheet from the Worksheet tab to the Worksheet formulas tab and the Financial Statements from the Financial Statements tab to the Financial Statements tab. Highlight the entire worksheet/financial statements area respecively and press the "ctrl" key and the "~" key. This will cause the formulas used to display instead of the numbers. Save your file with the formulas displayed.

In: Accounting

Kelly Kneppy owns a company that manufactures and sells camping equipment and outdoor gear. Kelly’s latest...

Kelly Kneppy owns a company that manufactures and sells camping equipment and outdoor gear. Kelly’s latest creation is the Bear-B-Gone, a tent constructed of Kevlar and reinforced steel mesh that could theoretically protect campers (who hadn’t followed appropriate food storage guidelines) from bear attacks. Kelly believes the Bear-B-Gone offers many of the same desirable features as other tents on the market, and that this extreme safety feature will make it one of the best-selling tents in short order.
Kelly can make the Bear-B-Gone with one of two available technologies. The first is a labor-intensive process, that if chosen will require $720,000 per year in fixed overhead costs, and the following in variable costs of production per unit: direct materials of $45, direct labor of $65, and overhead of $15. The second technology is a more automated (machine-dependent) process, that if chosen will require $1,540,000 per year in fixed overhead costs, and the following in variable costs of production: direct materials of $40 (savings due to less waste in the automated process), direct labor of $5, and overhead of $60. Kelly believes she can sell the tent for $175.
1) What is Kelly’s break-even point in units (and sales dollars) with the labor-intensive production process? What is the break-even point in units (and sales dollars) with the more automated process?
2) Which process is preferred if sales are expected to be 30,000 units? How about at 50,000 units? At what sales level would the two processes yield equivalent profit (round to the nearest whole unit)?
3) Suppose possible sales are expected to range between 30,000 and 50,000 units as noted above, and that production will equal sales (no beginning/ending inventory). Which process has the greater range in profit? Why might this be a factor for Kelly to consider in making her decision?
4) Assume sales were to fall at the midpoint of the projections above, 40,000 units. Following up to the previous question, under which process would you say Kelly’s profit is more sensitive to changes in demand (sales)? Why? Does this make one of the options strictly “better” than the other? Why or why not?
5) Suppose Kelly decided to go with the labor-intensive process. Suppose also that, in the first year of operations, Kelly produces 70,000 tents and sells 55,000. What is the unit product cost of the tents under variable costing? Under absorption costing? Round to two decimal places as needed. If Kelly prepared GAAP-compliant financial statements in order to share with potential investors, would her “over” production make her appear more or less profitable (or no different) as compared to if production had been equal to sales at 55,000 units?
6) What other factors might affect Kelly’s decision to focus on capital- vs. labor-intensive processes? To get you started, consider things from earlier in this class and outside of a strictly managerial accounting realm, such as taxes (or tax credits for certain business operations), product quality, and public perception (using employees vs. automation). To strengthen your response, you might wish to refer to a source or two from business or popular press that illustrates how the factor(s) you’re discussing affected a real organization in a positive or negative manner.
7) Prepare a brief memo to Kelly, outlining your findings. You do not necessarily need to include all of the “numbers” you’ve calculated above, but you should include anything that you think would best convey the most important points of your analysis. Feel free to include components that aren’t part of the formal requirements in items #1-6, if you deem them critical.

In: Accounting

This is really an odd situation,” said Jim Carter, general manager of Highland Publishing Company. “We...

This is really an odd situation,” said Jim Carter, general manager of Highland Publishing Company. “We get most of the jobs we bid on that require a lot of press time in the Printing Department, yet profits on those jobs are never as high as they ought to be. On the other hand, we lose most of the jobs we bid on that require a lot of time in the Binding Department. I would be inclined to think that the problem is with our overhead rates, but we’re already computing separate overhead rates for each department. So what else could be wrong?”

   Highland Publishing Company is a large organization that offers a variety of printing and binding work. The Printing and Binding departments are supported by three service departments. The costs of these service departments are allocated to other departments in the order listed below (For each service department, use the allocation base that provides the best measure of service provided, as discussed in the chapter.)

  Department

Total
Labor-Hours

Square Feet
of Space
Occupied

Number of
Employees

Machine-
Hours

Direct
Labor-
Hours

  Personnel

16,800      

12,800   

30     

—      

—       

  Custodial Services

8,100      

3,300   

49     

—      

—       

  Maintenance

14,300      

10,300   

62     

—      

—       

  Printing

30,100      

40,600   

109     

165,000   

20,000    

  Binding

104,000      

20,400   

307     

41,000   

73,000    

173,300      

87,400   

557      

206,000    

93,000    

   Budgeted overhead costs in each department for the current year are shown below:

  Personnel

$

310,000

  Custodial Services

65,000

  Maintenance

93,300

  Printing

415,000

  Binding

168,000

  Total budgeted cost

$

1,051,300

   Because of its simplicity, the company has always used the direct method to allocate service
department costs to the two operating departments.

Required:

1.

Using the step-down method, allocate the service department costs to the consuming departments. Then compute predetermined overhead rates for the current year using machine-hours as the allocation base in the Printing Department and direct labor-hours as the allocation base in the Binding Department. (Please enter allocations from a department as negative and allocations to a department as positive. The line should add across to zero. Do not round intermediate calculations. Round your answers to the nearest dollar amount.)

Personnel

Custodial Services

Maintenance

Printing

Binding

Total cost before allocations

$310,000

$65,000

$93,300

$415,000

$168,000

Allocation:

Personnel

Custodial services

Maintenance

Total overhead cost after allocations

Divide by machine-hours

Divide by direct labor-hours

Predetermined overhead rate

2.

Repeat (1) above, this time using the direct method. Again compute predetermined overhead rates in the the Printing and Binding departments. (Please enter allocations from a department as negative and allocations to a department as positive. The line should add across to zero. Do not round intermediate calculations. Round your answers to the nearest dollar amount.)

Personnel

Custodial Services

Maintenance

Printing

Binding

Total cost before allocations

$310,000

$65,000

$93,300

$415,000

$168,000

Allocation:

Personnel

Custodial services

Maintenance

Total overhead cost after allocations

Divide by machine-hours

Divide by direct labor-hours

Predetermined overhead rate

3.

Assume that during the current year the company bids on a job that requires machine and labor time as follows:

Machine-Hours

Direct
Labor-Hours

  Printing Department

2,100       

1,300     

  Binding Department

500       

13,500     

  Total hours

2,600       

14,800     

a.

Determine the amount of overhead that would be assigned to the job if the company uses the overhead rates developed in (1) step-down method and (2) direct method. (Round your intermediate calculation to 2 decimal places and round your answers to the nearest dollar amount.)

Total Overhead Cost

Step-down method

Direct method

In: Accounting

Netflix experienced some membership turbulence in 2016 as a price increase was phased in for its...

Netflix experienced some membership turbulence in 2016 as a price increase was phased in for its US subscribers. In May 2014, Netflix announced that the price of its standard subscription service would increase from $8 to $9. However, established customers were allowed to stay at the $7.99 price for two years. In 2015, Netflix increased the standard price to $9.99. As a result of the pricing plan and the deferred price increase, in May, 2016, the standard pricing plan for long time customers of Netflix increased from $7.99per month to $9.99per month. Netflix began notifying customers in April that the price increase would become effective in the second quarter. Netflix was trying to implement price increases more slowly after a 2011 increase led to negative publicity and a customer backlash. In that case, Netflix separated its streaming and DVD services, and charged separately for both services. However, regardless of the implementation of the price increase, the higher monthly prices seem to have impacted the growth of membership among US subscribers. In the two quarters before the price increase, Netflix added net membership of 1.6 million and 2.2 million members. By contrast, the number of members added in Q2 was only 160,000, and in Q3 only 400,000. The Q2 growth in US subscribers was the lowest since Netflix began reporting those numbers in 2012.

Netflix Price Increase Hurts Membership

U.S. Streaming (millions) Q2 2015 Q3 2015 Q4 2015 Q1 2016 Q2 2016 Q3 2016

Revenue 1026 1064 1106 1161 1208 1304

Contribution Profit 340 344 379 413 414 475

Contribution Margin 33.1% 32.3% 34.3% 35.6% 34.3% 36.4%

Paid Memberships 41.1 42.1 43.4 45.7 46.0 46.5   

Total Memberships 42.3 43.2 44.7 47.0 47.1 47.5

NET Additions 0.90 0.88 1.56 2.23 0.16 0.40

Monthly Revenue Per

Paid Member $ 8.33 $ 8.43 $ 8.49 $ 8.47 $ 8.75 $ 9.40    

Percentage change Rev. 3.7% 3.9% 5.0% 4.0% 7.9%

Percentage change 2.5% 3.2% 5.3% 0.6% 0.9%

Membership

Source: Netflix 10Q Q3, 2016

According to a MarketWatch article1on the price increase:Netflix said Monday that customers who learned in April that the price was about to increase had begun canceling their subscriptions, leading to unexpected “churn.” Netflix did not flat-out say inits letter to investorsthat the price increase led to higher churn among subscribers, however, instead saying it coincided with “press coverage” of the rate hike and that subscribers misunderstood “the news as an impending new price increase rather than the completion of two years of grandfathering.”The stock market reacted to news of Netflix price increase as well. The stock closed at $102.23 as of March 31, 2016. After the release of second quarter earnings in July, the stock price had fallen to $85.84 per share, a decline of 16%. This decline wiped out almost $7 billion of shareholder value during this period. Most of this decline was immediately following the release of the second quarter numbers.With competition increasing in for streaming services, especially with the growth of Amazon Prime Video and Hulu, the decline in membership growth could be a troubling sign.

1.Use the information on the change in membership, to estimate the own price elasticity for Netflix service.

2.What impact would this price change have on revenue and profits.

3.What concerns do you have regarding the reliability of your elasticity estimate?

4.What information / data would make your analysis better?

In: Accounting

As a manager of a fast food franchise, Franklin Hinton was concerned about the media reports...

As a manager of a fast food franchise, Franklin Hinton was concerned about the media reports he had been listening to about worker demands for wage increases that might soon become an economic reality. Even though Franklin’s store was considered to be successful on every financial measure, doubling wages, without a doubt, would create a significant increase on menu prices which would result in financial disaster. Fast food employees in many parts of the country were picketing and getting lots of press to get their hourly wages significantly raised.

If Franklin was faced to raise menu prices to compensate for the increase in employee wages, he wondered how much customers would be willing to pay and whether his competition would follow with similar price increases. Franklin prided himself on hiring high school and college students from the local area and giving them a chance to learn valuable job skills. In recent years he had hired employees with developmental disabilities and some senior citizens who were having a hard time finding work. Some of these workers had stayed with him for years, and some had moved up into supervisory positions. If he was forced to pay more, would it still make sense to hire workers who had no previous experience or those who may take longer to train? His entry-level workers were currently making at least a dollar an hour above the federal minimum wage and any significant increase above that, if menu prices were not raised, would have to be made up through reduced hours or reduction in the number of employees.

More troubling was the thought of being forced to pay a higher minimum wage, which would also have an impact on supervisory salaries. Then there was the potential of increases in health care costs. Although Franklin was sure that his employees trusted him, some of the fast food restaurants in the area had been upset with their employees wanting to join a union. There was also the potential for losing business and getting unwanted negative publicity as many students at the local university seemed to always be willing to join in any type of social or political protest.

Franklin knew that he needed to plan and organize for the future as his current business model provided a comfortable living at a 9 percent profit margin for the owner, but all of that could change. He knew that outside groups would promise his employees more money, better benefits, and better working conditions, even though they often could not deliver on that promise. Franklin needed to plan and organize for the future success of his business and employees.

(This critical incident developed by Roy Cook and Ed Leonard for this edition of Supervision.)

Questions

  1. What external forces could impact the future of Franklin Hinton’s fast food business?
  2. Franklin needs a plan for future success. Define planning as it relates to his business. How will an effective plan help him, and his employees be more effective in providing quality service to customers?
  3. Regardless of the situation, employees must understand fully the mission and vision of the company. What do you suggest that Franklin might do to help his employees be the best they can be?
  4. In your opinion, if the minimum wage in your state is increased to $10, $12, or $15 an hour, what impact will it have on the fast food industry? Will an increase in the minimum wage have an impact on customer service or quality of product? Discuss.
  5. What should Franklin do to prepare for the possibility of a union attempt to organize his employees?
  6. If you were Franklin, how would you deal with the uncertainties that could impact the future success of his business and employees?

In: Operations Management

Marketing in Action Case Real Choices at American Express What do Robert DeNiro, Ellen DeGeneres, Tiger...

Marketing in Action Case Real Choices at American Express What do Robert DeNiro, Ellen DeGeneres, Tiger Woods, Kate Winslet, and Laird Hamilton have in common? Let’s see, Robert DeNiro is one of the greatest living actors; Ellen DeGeneres is a famous comedienne; Tiger Woods is arguably the best golfer ever; Kate Winslet is a multiple Academy Award nominee; and Laird Hamilton is perhaps the greatest surfer who ever lived. However, being famous and best in their fields are not the only things these folks have in common. They also all carry the American Express credit card and have appeared in television or print commercials to promote the card in the company’s “My Life, My Card” campaign. The fast pace of today’s busy lifestyles and the rapid changes in information technology mean that, more than ever, companies like American Express have to rely on the familiar faces of celebrities to get its messages across. In late 2004, American Express started to feature famous and recognizable people as attractive spokespersons in the

“My Life, My Card” advertising campaign in an attempt to capture the attention of current and potential consumers. Each of the AMEX ads in- cluded brief biographical information on the celebrity such as where they live, profession, greatest triumphs or greatest dis- appointments, and basic philosophy on life. The final point of each ad showed how the American Express card helps enable individuals to pursue what is important to them. American Ex- press sought to communicate to its current and potential cus- tomers that they are just like these celebrities—simply trying to live life at its best. So, the slogan of “My Life, My Card” was perfect for the ad campaign. Consumers loved the ads. Unfortunately for American Express, its “My Life, My Card” advertising campaign had some serious competition. Visa had been running ads for some time with the slogan of “Life takes Visa,” which is a clever variation on Amex’s campaign theme. American Express’s other main competitor, MasterCard, was us- ing its “Priceless” theme commercials that are aimed at encour- aging customers to use the card to create priceless moments. In the end, however, the “My Life, My Card” campaign, while well-liked, really wasn’t working. Measures of customer loyalty showed that American Express was first in its product category in 1997, but by 2007, the American Express card was fifth, trailing Discover, Capital One, Visa, and MasterCard. So in 2007, American Express replaced its “My Life, My Card” ads with a campaign that that presented a productori- ented approach rather than the general image-oriented ap- proach. New ads asked consumers the question, “Are you a cardmember?” Historically, American Express has not switched campaigns quickly. The “Do you know me?” campaign ran from 1974 to 1987 and is still a well-known advertising saying. “Membership has its privileges” was used from 1987 to 1996, and the “Do More” campaign ran from 1996 to 2004. With only three cam- paigns in thirty years, how could consumers respond to this quick change of focus? Was American Express risking confusing consumers about American Express’s positioning? And what if the new “Are you a cardmember?” campaign didn’t improve loyalty ratings. Should American Express move quickly to de- velop still another new campaign or stick with this one?

Answer the question?

1. What is the decision facing American Express?
2. What factors are important in understanding this decision situation?
3. What are the alternatives?
4. What decision(s) do you recommend?
5. What are some ways to implement your recommendation?

In: Operations Management