Solve the following case: 10
Saurabh Mitra is a fresh graduate from the institute of Mass Communication. He also possess a Masters Degree in Marketing Management from the Mumbai University. It was through campus recruitment that Saurabh was picked up by Doras Pharmaceuticals, a reputed company, having a large market share in many OTC products. Main among these being a fairness cream named Snowhite and an ointment for burns and cuts branded 'Burns" i.e. Stopburns.
The company has an all India presence and plans to soon launch a pain balm -cum-cold rub named D'Cold. D'cold would be in straight competition with 'Vicks Vaporub' and 'Amrutanjan'.
Shri Manoj Singh, the company's marketing manager, dreams to make Dtcold a leading brand. He has contracted Admagic the country's no. 1 advertising agency to handle the account of D'cold.
When Saurabh joined Doras he was included in the Marketing team of D' cold. L o o k i n g at Saurabh' s qualifications, and interests he was given the task of liaison with the advertising agency Admagic. After a series of meetings between Saurabh and the Account Executive of Admagic, in a few of which Mr. Singh was also present, it was decided to position Dicold towards the adult segment of the market since all the three of them believed that the requirements of the adult segment of the pain balm market were different from those of the children. They were also convinced that D'cold had all the ingredients to meet the requirements of the adult segment of the market. .
Accordingly, the first advertising campaign of D'cold was released in July 1999 to the media. The company decided to concentrate on TV and the national press to reach its targetted customers. The TV spots showed D'cold being used on the father of a family who is down with cold and body ache. The focus of the advertising was on the punch line ‘Bado ka cold rub’(A rub for the adults). The timing of launching D'cold was perfect since the rainy season was considered boom period for cold rubs.
The initial results were very encouraging and by the end of the rainy season D'cold had already become a brand to reckon with. After the rainy season Admagic proposed to change the campaign and accordingly a new campaign was prepared. While the TV spots showed a young mother using D'cold on her school going child the earlier punch line was entirely missing.
Saurabh was not very happy from the TV spots as he felt that the new campaign went against the earlier positioning of D'cold. This, he felt, would confuse the buyers and the advantage of the positioning strategy would be lost. Since Mr. Singh was very happy with the new advertisements Saurabh decided to keep silent.
Requirements:
1. Evaluate D'cold's segmentation strategy. (3)
2. Do you agree with Saurabh's opinion on the new advertisements?
(3)
3. What would you do if you were in Saurabh's place? (4)
In: Operations Management
You are an entrepreneur who will be starting a t-shirt business. Your company will rent space inside the mall. You will buy plain t-shirts and imprint them with one of twelve pictures exclusively designed for your company by a famous artist who is a friend of yours. Your target customers are teenagers and young adults and you plan on selling your t-shirts for $15 each. Your business is scheduled to open on June 1, 2019. Below is the cost information for your company:
Requirements
**Use the spreadsheet
In: Accounting
Response: Glucose Model: carb_intake
General Regression Analysis: Glucose versus Carb_Intake
Regression Equation
Glucose = 60.6392 + 0.266471 Carb_Intake
Coefficients
Term Coef SE Coef T P
Constant 60.6392 4.50657 13.4557 0.000
Carb_Intake 0.2665 0.02014 13.2321 0.000
Summary of Model
S = 31.5315 R-Sq = 26.01% R-Sq(adj) = 25.86%
PRESS = 498939 R-Sq(pred) = 25.44%
Analysis of Variance
Source DF Seq SS Adj SS Adj MS F P
Regression 1 174079 174079 174079 175.088 0.0000000
Carb_Intake 1 174079 174079 174079 175.088 0.0000000
Error 498 495129 495129 994
Lack-of-Fit 223 259995 259995 1166 1.364 0.0072711
Pure Error 275 235135 235135 855
Total 499 669208
Fits and Diagnostics for Unusual Observations
Obs Glucose Fit SE Fit Residual St Resid
14 231 171.225 4.31408 59.775 1.91373 X
22 217 153.638 3.08867 63.362 2.01921 R
24 171 106.472 1.62945 64.528 2.04919 R
61 154 90.217 2.48398 63.783 2.02913 R
65 175 181.351 5.04351 -6.351 -0.20403 X
81 122 160.033 3.52559 -38.033 -1.21380 X
84 210 104.607 1.70446 105.393 3.34736 R
98 122 159.233 3.47030 -37.233 -1.18805 X
105 169 98.745 1.98743 70.255 2.23254 R
113 175 107.538 1.59062 67.462 2.14224 R
138 140 163.497 3.76699 -23.497 -0.75057 X
192 221 100.077 1.91780 120.923 3.84211 R
213 119 161.099 3.59957 -42.099 -1.34392 X
223 221 138.982 2.16317 82.018 2.60730 R
233 75 139.248 2.17849 -64.248 -2.04247 R
237 198 113.400 1.44023 84.600 2.68582 R
256 186 103.275 1.76299 82.725 2.62769 R
270 162 93.682 2.27332 68.318 2.17232 R
285 188 175.222 4.60062 12.778 0.40964 X
301 176 160.299 3.54406 15.701 0.50111 X
321 320 130.988 1.74993 189.012 6.00365 R
334 181 162.964 3.72968 18.036 0.57604 X
385 238 125.925 1.55424 112.075 3.55872 R
R denotes an observation with a large standardized residual.
X denotes an observation whose X value gives it large leverage.
Normplot of Residuals for Glucose
Residual Histogram for Glucose
In: Statistics and Probability
CASE
Billy Wilson, All American
In his senior year at a major Midwestern university, Billy Wilson had been the third runner up for the famed Heismann Tophy. The trophy goes to the outstanding football player in America and is presented annually by the New York Athletic Club. During the past football season, Wilson had run for over 1,500 yards and scored 18 touchdowns. He also caught 41 passes coming out of the backfield. His time in running the 40-yard dash, which professional scouts consider to be extremely important, was 4.38 seconds. He was voted first team All American by the Associated Press and was a second team All American in the Coaches Poll selections.
On Monday morning, his agent, Joel Weinberg, called to say that he was looking at three different proposals that a major West Coast professional football team had made for Billy Wilson’s services. The team had drafted him in the first round of the National Football League draft as the sixth player to be selected out of the thousands of college football players that were eligible for that year. The Edmonton, Alberta, team of the Canadian Football League was also interested in Wilson’s services. The Canadian team had called his agent over the weekend to put its offer on the table. While the National Football League (NFL) team that had drafted Billy Wilson in the first round had exclusive rights overall other U.S. teams in signing Billy Wilson during the current year, the Canadian team was not bound by such an arrangement and could make any offer it wished and hope the outcome would be positive.
Actual Proposals:
The West Coast NFL team offered the following three proposals. The team’s general manager, who was in charge of contract negotiations, said his team would stand behind any of the three offers and it was up to Billy Wilson and his agent to choose which they preferred:
Contract offer 1:
Contract offer 2:
Contract offer 3:
Canadian Football League:
Required Assignment
Assume that the cash flows will be discounted using a 10 percent interest rate.
3. If the discount rate used was 7 percent instead of 10 percent, how might that change your answer? Would the resulting present values you calculated in #2 above be higher or lower – explain your answer.
In: Finance
CASE
Billy Wilson, All American
In his senior year at a major Midwestern university, Billy Wilson had been the third runner up for the famed Heismann Tophy. The trophy goes to the outstanding football player in America and is presented annually by the New York Athletic Club. During the past football season, Wilson had run for over 1,500 yards and scored 18 touchdowns. He also caught 41 passes coming out of the backfield. His time in running the 40-yard dash, which professional scouts consider to be extremely important, was 4.38 seconds. He was voted first team All American by the Associated Press and was a second team All American in the Coaches Poll selections.
On Monday morning, his agent, Joel Weinberg, called to say that he was looking at three different proposals that a major West Coast professional football team had made for Billy Wilson’s services. The team had drafted him in the first round of the National Football League draft as the sixth player to be selected out of the thousands of college football players that were eligible for that year. The Edmonton, Alberta, team of the Canadian Football League was also interested in Wilson’s services. The Canadian team had called his agent over the weekend to put its offer on the table. While the National Football League (NFL) team that had drafted Billy Wilson in the first round had exclusive rights overall other U.S. teams in signing Billy Wilson during the current year, the Canadian team was not bound by such an arrangement and could make any offer it wished and hope the outcome would be positive.
Actual Proposals:
The West Coast NFL team offered the following three proposals. The team’s general manager, who was in charge of contract negotiations, said his team would stand behind any of the three offers and it was up to Billy Wilson and his agent to choose which they preferred:
Contract offer 1:
Contract offer 2:
Contract offer 3:
Canadian Football League:
Required Assignment
Assume that the cash flows will be discounted using a 10 percent interest rate.
4. Given your answers to #2, how much could Billy pay himself for the next 40 years assuming a 10% interest rate? Calculate the answer using all four (4) football conracts.
In: Finance
QUESTION THREE . Investments and Derivatives Strategies Wamu is a 30-year aged lecturer and a father of none, He considers himself as savoir-faire Finance personality. His investment portfolio has increased to a greater extent in the few past years, although he has been fairly conservative with his investments, he now feels more confident in his investment knowledge and would like to branch out into some new areas that could bring higher returns. He has about ZMW30, 000 to invest. Attracted to the hot market for technology stocks, Wamu is interested in purchasing a tech IPO stock and identified Liquid Telecom, a company that makes complicated computer chips for wireless Internet connections, as a likely prospect. The 1-year-old company had received some favorable press when it got early-stage financing and again when its chip was accepted by a major cell phone manufacturer. Wamu also was considering an investment in 500 shares of Emperor Palace International Casino common stock, currently selling for ZMW 64 per share. After a discussion with Floro who is an economist with the Zambia Revenue Authority, Wamu believes that the long-running bull market is due to cool off and that economic activity will slow down. With the aid of Pangaea Securities his brokers, Wamu researches Emperor Palace International’s current financial situation and finds that the future success of the company may be tied to an outcome of pending court proceedings on the firm’s application to open a new floating casino on a nearby river. If the permit is granted, it seems likely that the firm’s stock will experience a rapid increase in value, regardless of economic conditions. On the other hand, if the company fails to get the permit, the falling stock price will make it a good candidate for a short sale. The following Options were open for Wamu: Option 1: Wamu can invest ZMW30, 000 in Liquid Telecom when it goes public. Option 2: He can follow closely and buy Emperor Palace International shares now at ZMW54 per share. Option 3: Wamu can Short Sell Emperor Palace shares at ZMW64 that’s with the expectation that the fortunes for the company will change to the worst. Option 4: Wait to see what happens with the casino permit and then decide whether to buy or short sell the Emperor Palace International stock. Questions a. Give an evaluation of each of the above Options and based on the scarce information given, provide a recommendation for the option you feel is the best. .
b. If Emperor Palace International’s stock price rises to ZMW70, what are the results under Options 2 and 3 what advantages and disadvantages do you attach to each result as an investment person.
c. If there is a drop in the stock price of ZMW15, what will happen under Options 2 and 3? Give an evaluation of the Advantages and disadvantages of the option outcomes.
In: Finance
Week 7 DQ 6 The Nature of the Fetus
Background:
According to Vaughn (297), a standard argument opposed to abortion goes as follows:
1. It is wrong to kill an innocent person.
2. The unborn (i.e., the fetus) is an innocent person from the moment of conception.
3. Therefore, it is wrong to kill the unborn (abortion is immoral).
The abortion issue is as divisive as any studied in bioethics. So, as we begin to examine this issue it is helpful to bear in mind common moral ground shared by those who take opposing positions on this issue. As Vaughn points out, “Both sides agree on some basic moral principles—for example, that murder is wrong, that persons have a right to life, and that personal freedom should not be curtailed except for very important reasons” (258). So, we might say that abortion opponents and proponents agree on the moral premise:
1. It is wrong to kill an innocent person.
The primary source of disagreement between the two sides has to do with the nonmoral premise (2):
2. The unborn (i.e., the fetus) is an innocent person
This premise has to do with the nature of the fetus. Is the fetus a human being, a person, a potential person, a living being, a mass of tissues or something else?
One’s view about this nonmoral fact will probably affect one’s conclusion about the moral permissibility of abortion. If the fetus is a person, then the anti-abortion argument is sound and it is wrong to kill a fetus. If the fetus is not a person, the argument above is unsound (i.e., it is valid but one of the premises is false). In this case, one might offer a different argument with a different moral premise that leads to the conclusion that abortion is wrong or one might conclude that abortion is morally permissible.
DQ 1 Instructions:
Based upon your readings for this week, answer the following questions for your response in this order:
What is a person? Drawing from and citing ideas from your readings, offer a reasoned account of what it means to be a person. In order to clarify your position give an example of something (besides a fetus if this is your view) that does not count as a person and explain why it is not a person.
What about persons makes it wrong to kill them? What characteristics, qualities, relationships, etc. makes it wrong to kill a person? Draw from your readings and, if possible, an ethical theory we have discussed as you answer these questions.
Is the fetus a person according to your view? (Depending on your definition of personhood, it may be necessary for you to distinguish between the fetus at an early stage of a pregnancy as opposed to a late stage.) If so, give an explanation why a fetus satisfies the definition you have offered. If not, explain what you think a fetus is and why, and then, explain whether a fetus has a right to not be killed.
Works Cited:
Vaughn, Lewis. Bioethics: Principles, Issues, and Cases. 2nd edition. Oxford: Oxford University Press, 2013.
In: Psychology
I am working on creating a Broadcast Receiver. I am extremely new to Android development and Java. I added my code at the bottom. Whenever I press the button the app crashes. I'm assuming something is wrong with connecting the broadcastIntent() function. I appreciate any help :)
Here are the directions from my professor:
public void broadcastIntent(View view){
Intent intent =
new Intent();
intent.setAction("my.CUSTOM_INTENT");
sendBroadcast(intent);
}
Toast.makeText(context, "Intent Detected.", Toast.LENGTH_LONG).show();
<intent-filter>
<action android:name="my.CUSTOM_INTENT"></action>
</intent-filter>
MY CODE:
<main activity>
import androidx.appcompat.app.AppCompatActivity;
import android.content.Intent;
import android.os.Bundle;
import android.view.View;
import android.widget.Button;
import android.widget.Toast;
public class MainActivity extends AppCompatActivity {
private Button mybutton;
@Override
protected void onCreate(Bundle savedInstanceState) {
super.onCreate(savedInstanceState);
setContentView(R.layout.activity_main);
Button mybutton = (Button) findViewById(R.id.mybutton);
broadcastIntent( );
}
private void broadcastIntent() {
Intent intent = new Intent();
intent.setAction("my.CUSTOM_INTENT");
sendBroadcast(intent);
}
}
<activity xml>
<?xml version="1.0" encoding="utf-8"?>
<androidx.constraintlayout.widget.ConstraintLayout xmlns:android="http://schemas.android.com/apk/res/android"
xmlns:app="http://schemas.android.com/apk/res-auto"
xmlns:tools="http://schemas.android.com/tools"
android:layout_width="match_parent"
android:layout_height="match_parent"
tools:context=".MainActivity">
<Button
android:id="@+id/mybutton"
android:layout_width="wrap_content"
android:layout_height="wrap_content"
android:layout_marginTop="235dp"
android:layout_marginEnd="146dp"
android:layout_marginRight="146dp"
android:onClick="broadcastIntent"
android:text="Button"
app:layout_constraintEnd_toEndOf="parent"
app:layout_constraintTop_toTopOf="parent" />
</androidx.constraintlayout.widget.ConstraintLayout>
<manifest>
<?xml version="1.0" encoding="utf-8"?>
<manifest xmlns:android="http://schemas.android.com/apk/res/android"
package="com.example.ica4_broadcast">
<application
android:allowBackup="true"
android:icon="@mipmap/ic_launcher"
android:label="@string/app_name"
android:roundIcon="@mipmap/ic_launcher_round"
android:supportsRtl="true"
android:theme="@style/Theme.ICA4Broadcast">
<activity android:name=".MainActivity">
<intent-filter>
<action android:name="android.intent.action.MAIN" />
<category android:name="android.intent.category.LAUNCHER" />
</intent-filter>
</activity>
<receiver android:name=".MyReceiver" android:exported="true">
<intent-filter>
<action android:name="my.CUSTOM_INTENT"/>
</intent-filter>
</receiver>
</application>
</manifest>
<my receiver>
package com.example.ica4_broadcast;
import android.content.BroadcastReceiver;
import android.content.Context;
import android.content.Intent;
import android.widget.Toast;
public class MyReceiver extends BroadcastReceiver {
@Override
public void onReceive(Context context, Intent intent) {
Toast.makeText(context, "Intent Detected" + intent.getAction(), Toast.LENGTH_LONG).show();
}
}In: Computer Science
Objectives:
1. To get familiar with C# programming language
2. To get familiar with Visual Studio development environment
3. To practice on writing a C# program
Task 1: Create documentation for the following program which
includes the following:
a. Software Requirement Specification (SRS)
b. Use Case
Task 2: Write a syntactically and semantically correct C# program
that models telephones. Your program has to be
a C# Console Application. You will not implement classes in this
program other than the class which runs the main
method.
The main() method
Use a do while loop to prompt for telephone data by calling an
inputPhone( ) method which you will implement and
is explained below. Please do not change the signature of the
method!
You will need parallel arrays to telephone data.
Once done with data entry, output the telephone data stored in
arrays by invoking an outputPhones( ) method as
described below. Again, do not change the signature of the
method!
The inputPhone() method
The method signature is
static void inputPhone(ref string manufacturer, ref string
model,
ref bool hasCord, ref double price)
It prompts the user for the telephone manufacturer’s name, phone
model, price and whether it has a cord (refer to
the sample run output below). Store the entered values in the
parameters. You may use Convert.ToDouble( ) to
convert a string to a double number.
Have you noticed that all parameters are reference
parameters?
The outputPhones() method
The method signature is
static void outputPhones(string [] manufacturers, string []
models,
bool [] hasCords, double [] prices, int numberOfPhones)
The last parameter contains the number of the telephones to be
displayed.
You code need to output the heading, and use a for loop to output
the telephone data stored in the arrays passed to
the method. The format of the output is shown in the sample run
output.
Refer to the sample run output for details.
Note: Please follow the coding style of C#
Deliverables:
Sample Output:
Enter the Phone Manufacturer: VTech
Enter the Phone Model: V3399
Is it cordless? [Y or N]: y
Enter the Phone Price: $49.99
Would like to process another phone? [Y or N]: Y
Enter the Phone Manufacturer: AT&T
Enter the Phone Model: T-9898
Is it cordless? [Y or N]: N
Enter the Phone Price: $29.98
Would like to process another phone? [Y or N]: y
Enter the Phone Manufacturer: Panasonic
Enter the Phone Model: P 4321
Is it cordless? [Y or N]: Y
Enter the Phone Price: $98.97
Would like to process another phone? [Y or N]: n
Output of Telephones
=== Phone #1 ===
Manufacturer: VTech
Model: V3399
Cordless: Yes
Price: $49.99
=== Phone #2 ===
Manufacturer: AT&T
Model: T-9898
Cordless: No
Price: $29.98
=== Phone #3 ===
Manufacturer: Panasonic
Model: P 4321
Cordless: Yes
Price: $98.97
A total of 3 telephones
Press any key to continue . . .
In: Computer Science
Complete the following problems: 1. For this problem, use the following randomly generated list of accounts, placing them in appropriate order to prepare an income statement. Accounts ($000,000) Depreciation 25 General and administrative expenses 22 Sales 345 Sales expenses 18 Cost of goods sold 255 Lease expense 4 Interest expense 3 The following randomly constructed table requires that as part of your Critical Thinking Assignment you arrange the accounts into a well-labeled income statement. Make sure you label and solve for gross profit, operating profit, and net profit before taxes. Using a 35% tax rate, calculate taxes paid and net profit after taxes. Assuming a dividend of $1.10 per share with 4.25 million shares outstanding, calculate EPS and additions to retained earnings. 2. Explain why the income statement can also be called a “profit-and-loss statement.” What exactly does the word balance mean in the title of the balance sheet? Why do we balance the two halves? 3. CS Industries, Inc. began 2016 with retained earnings of $25.32 million. During the year, it paid four quarterly dividends of $0.35 per share to 2.75 million common stockholders. Preferred stockholders, holding 500,000 shares, were paid two semiannual dividends of $0.75 per share. The firm had a net profit after taxes of $5.15 million. Prepare the statement of retained earnings for the year ended December 31, 2016. 4. Sky Metals, Inc. is a metal fabrication firm that manufactures prefabricated metal parts for customers in a variety of industries. The firm’s motto is “If you need it, we can make it.” The CEO of Sky Metals recently held a board meeting during which he extolled the virtues of the corporation. The company, he stated confidently, had the capability to build any product and could do so using a lean manufacturing model. The firm would soon be profitable, claimed the CEO, because the company used state-of-the-art technology to build a variety of products while keeping inventory levels low. As a business press reporter, you have calculated some ratios to analyze the financial health of the firm. Sky Metals' current ratios and quick ratios for the past 6 years are shown in the following table: 2010 2011 2012 2013 2014 2015 2015 Current ratio 1.2 1.4 1.3 1.6 1.8 2.2 2.2 Quick ratio 1.1 1.3 1.2 0.8 0.6 0.4 0.4 What do you think of the CEO’s claim that the firm is lean and soon to be profitable? 5. If we know that a firm has a net profit margin of 4.5%, total asset turnover of 0.72, and a financial leverage multiplier of 1.43, what is its ROE? What is the advantage to using the DuPont system to calculate ROE over the direct calculation of earnings available for common stockholders divided by common stock equity?
In: Finance