Use Minitab to answer the questions. Make sure to copy all output from the Minitab:

The U.S. Bureau of Labor Statistics publishes a variety of unemployment statistics, including the number of individuals who are unemployed and the mean length of time the individuals have been unemployed. For November 1998, the Bureau of Labor Statistics reported that the national mean length of time of unemployment was 14.5 weeks.

The mayor of Chicago has requested the study on the status of unemployment in City of Chicago. A sample of 60 unemployed residents shows the sample mean is 15.7 and the sample standard deviation is 9.0. Test whether the length of time in Chicago is long than national average.

1) Let's think about the house price. According to the Case-Shiller Home Price Indices in August 2009, Chicago and San Francisco have following sample mean and population standard deviations (the sample mean was calculated by daily base, so the sample size was 30):

Using hypothesis test, prove if these house price indices are same.  (Setup a hypothesis, show your works to perform the test, and state your verdict)

2)             Some people argue that San Francisco has higher house price than that of Chicago. Prove/disprove the argument using a hypothesis test.

3)             Let’s assume the population standard deviations are unknown, and the sample standard deviation of for Chicago is 9.2 and that of San Francisco is 11.5. Some people argue that San Francisco has higher variability (higher variance) in house prices than that of Chicago. Setup a hypothesis, perform the test and prove/disprove the argument.

4.     Let’s consider a company’s growth rate of sales.

Find the sample mean and sample standard deviation using Minitab using descriptive statistics.

The store manager found that the average growth rate in 80s was 6.00%. Using the data, prove if the average growth rate for the sample period was same as that of 80s.

Prove if the average growth rate was less than 6%.

The Arm & Hammer^® product—sodium bicarbonate—was introduced in the US in 1846 as “baking soda.” For the next 100 years, Arm & Hammer^® was a staple in the typical American home.

Church & Dwight Company, a publically traded company, is the parent company of the Arm & Hammer^® product line. Although originally used only for baking purposes, the company has leveraged the other key attributes of basic baking soda (cleaning and deodorizing benefits) into numerous applications.

The first Arm & Hammer^® detergent was introduced as early as 1970. In 1972, the product benefits expanded to use inside the refrigerator and freezer to eliminate odors. By 2005, the Arm & Hammer^® product line included laundry detergent, carpet deodorizers, Dental Care^® products, cat litter, Clear Balance^® pool maintenance tablets; and CleanShower^® for the bathroom.

In addition, line filling was accomplished through acquisitions of companies like USA Detergents, Carter-Wallace, Inc., and Orange Glo International. These acquired product lines allowed Arm & Hammer^® to expand their product line further into the personal care and household product segments.

In 1995, Church & Dwight Co., Inc. reported annual sales of $600 million. Their 2007 annual report reflects annual sales of $2.22 billion—40% of which is generated by Arm & Hammer products. Church & Dwight Company divides their product lines into three segments: consumer domestic, consumer international, and special product division (B2B). In 2007, consumer domestic (of which Arm & Hammer^® is the major player) generated 71% of total revenues. Wal-Mart, Arm & Hammer’s^® leading retailer, produced 22% of total consumer domestic revenues.

Level 1: Qualitative Questions

1.   What is the core benefit of Arm & Hammer^® products?

2.   Would you consider Arm & Hammer^® to have a “full-line product strategy?”

3.   Would you consider Arm & Hammer products to be in direct competition with those offered by Proctor & Gamble? Why?

Level 2: Quantitative Questions

1.         In dollars, how important is the Wal-Mart relationship to the Arm & Hammer^® segment of Church & Dwight’s annual sales?

2.         Some marketing gurus warn that line expansions can dilute the brand. Do you feel this should be a concern for Arm & Hammer?

Problem:

You will write a program to compute some statistics based on monthly average temperatures for a given month in each of the years 1901 to 2016. The data for the average August temperatures in the US has been downloaded from the Climate Change Knowledge Portal, and placed in a file named “tempAugData.txt”, available on the class website. The file contains a sequence of 116 values. The temperatures are in order, so that the first one is for 1901, the second is for 1902, and so on through 2016.

The statistics you should compute in your program are:

• The average of the monthly average temperatures for the entire time period.

• The number of years that the monthly average reached at least X degrees where X is a value input from the user. These years should also be displayed to the screen.

• The maximum monthly average temperature for the time period and in what year it occurred.

• The minimum monthly average temperature for the time period and in what year it occurred.

Input: Your program should ask the user for the name of the file, and then open that file for input. It should then ask the user for a boundary temperature (the X in the second bullet above) that is used to calculate some of the statistics. Processing: Compute the statistics requested above.

Output: Display the statistics, labeled, and with the temperatures formatted to 1 decimal place. Also output the count of the years above X before outputting the list of the years.

Sample output:

Please enter the name of the temperature data file: tempAugData.txt Please enter the boundary temperature: 68.0

Climate Data statistics: Average temperature: 66.2

Years that averaged at least 68.0 degrees: 7 1936 1995 2003 2007 2010 2011 2016

Maximum average temperature: 68.9 occurred in 2007

Minimum average temperature: 63.9 occurred in 1927

Additional Requirements:

• Your program must compile and run, otherwise you will receive a 0.

• Your program should test for file open errors.

• I recommend temporarily echoing the input from the file to the screen (using cout) to be sure you are reading the input correctly into your array.

• You should have many separate loops in your program. Do not try to compute everything in one single loop.

• For partial credit, implement some subset of the features completely. This will probably lead to a better score than implementing every feature poorly

USING ARRAYS.

Thirty years ago, Starbucks was a single store in Seattle’s Pike Place Market selling premium roasted coffee. Today it is a global roaster and retailer of coffee with some 13,000 stores, more than 3,750 of which are to be found in 38 foreign countries. The strategy of its owner was to sell to the company’s own premium roasted coffee and freshly brewed espresso-style coffee beverages, along with a variety of pastries, coffee accessories, teas and other products, in a tastefully designed coffeehouse setting.

In 1995, with 700 stores the United States, Starbucks began exploring foreign opportunities. Its first target market was Japan. Although Starbucks had resisted a franchising strategy in North America, where its stores are company owned, Starbucks initially decided to license its format in Japan. However, the company also realized that a pure licensing agreement would not give it the control needed to ensure that the Japanese licenses’ closely followed Starbucks’ successful formula.

So the company established a joint venture with a local retailer, Sazaby Inc. Each company held a 50% stake in the venture, Starbucks Coffee of Japan. Starbucks initially invested $10 million in this venture, its first foreign direct investment. The Starbucks format was then licensed to the venture, which was charged with taking over responsibility for growing Starbucks’ presence in Japan.

After Japan, the company embarked on an aggressive foreign investment program. In 1998, it purchased Seattle Coffee, a British coffee chain with 60 retail stores, for $84 million. In Asia, Starbucks’ most common strategy was to license its format to a local operator in return for initial licensing fees and royalties on store revenues.

In 2006, Starbucks announced that it believed there was the potential for up to 15, 000 stores outside of the United States, with major opportunities in China, which the company now views as the largest single market opportunity outside of the United States. Currently the company only has 350 stores in China.

1. What could be the main reason that triggered Starbucks to pursue FDI in Britain? .

2. Starbucks decided to pursue international investment through licensing, what would be the cause of that? .

3. Assess the reasons why Starbucks chose to embark on a foreign market expansion strategy outside of the USA.

4. In your opinion what type of international business activity should have Starbucks used? Explain your answer.

QUESTIONS POSTED BELOW, BASED ON THIS CASE STUDY:

"Case Studies for Part III The Four Zones of Social Media: Case Study 5—Native Advertising: Novel or Deceptive?

Jennifer Zarzosa, Henderson State University and Sarah Fischbach, California Lutheran University Lisa attentively pays attention to the posts her network of friends and family have posted today on Facebook. After all, this is the best way of getting her news and connecting with what’s going on in the world. In fact, Lisa usually only gets her news from Facebook and Twitter anyways. She always makes sure to stay connected with her favorite brands and publishers. Lisa loves when she gets live updates—it makes her feel like an insider. Today’s feed features the usual content: cute dog videos, funny memes, happy birthday wishes, inspirational quotes, vacation pictures, and how-to-cook videos. As Lisa scrolls down her Facebook feed, she watches a cute dog video (of course), shares the funny meme, comments “Happy b-day!” and loves the inspirational quote. Then, Lisa comes across a suggested post by The Gap. Lisa notices her friends Amanda and Marc both like The Gap. The post features the top five fashion trends for the summer. The post has many likes, loves, wows, and even angry faces as well as comments and shares. Eager for more information, she clicks the “learn more” button. Lisa loves the styles she sees on the landing page and adds a pair of denim jeans and a bright yellow crop top to her cart and checks out shortly. Online advertising has come a long way since the early days when banners, pop-ups, and pop-unders were the prominent form of online advertising. Critics argue banner ads cause wear-out and banner blindness while pop-ups and pop-under ads are usually blocked. Critics claim this type of online advertising is intrusive and therefore ineffective. Consumers have become mobile first, decreasing the use of desktops, which makes desktop online advertising formats obsolete. In response, advertisers have developed new ways to engage with consumers and facilitate interaction. Native advertising blends organic and commercial content seamlessly in order to break through the clutter. According to the Federal Trade Commission, native advertising—sometimes called sponsored content—is the practice of blending advertisements with news, entertainment, and other content in digital media. It refers to advertisements that more closely resemble the content in which they are embedded. Native advertising represents more than a third of its advertising revenue for many publishers. Advocates of native advertising maintain consumers have been conditioned to ignore traditional online advertising. Therefore, advertisers can use native ads to better engage the reader by mixing commercial content with organic content creatively. Social media in-feed ads have distinct benefits over traditional online advertising. Many times in-feed ads have engagement markers (e.g. comments, likes, loves), blend well with organic content, and are endorsed by those in one’s network through online word-of-mouth; all of which increase the likelihood of engagement. As a result, publishers also benefit by receiving more advertising revenue. Social media in-feed ads such as Facebook-sponsored posts and Twitter-promoted tweets comprise about 39% of native advertising. Additionally, publishers such as Forbes, The New Yorker, Fast Company, and The Atlantic use advertorials or branded content, another form of native advertising. Critics of native advertising contend consumers cannot identify native advertising as advertising clearly. While social media in-feed ads are effective, in that they blend well with organic content, it is unclear whether consumers can recognize the in-feed ad as an advertisement with commercial intent. Therefore, native advertising could be a form of deceptive advertising. Is the in-feed ad novel or deceptive? The FTC recommends clear and prominent advertising disclosures using visual cues such as shading and borders, and text labels that are explicit, large, and visible to avoid deceptive advertising. Despite this, there is no consensus on disclosure language and visual cues to signal native advertising for publishers. Consequently, publishers use different disclosure language varying in ambiguity—sponsored, suggested, promoted, branded content, and presented. When consumers are unable to recognize native ads, opponents of native advertising claim it violates trust between the reader and the publisher. Historically, there has been a divide between editorial and advertising content. The line is now blurred."

1. How would you classify social media in-feed ads?

2. How are social media in feed ads different from display ads and organic social ads

3. Why is lisa more likely to click on the call to action for a social media in feed ad than a display ad

4. Do you think lisa noticed the facebook suggested post by the gap was a native ad? why? if she did, do you think she thought it was deceptive?

5. Based on your own experiences with native advertising, how do you believe native advertising should be regulated?

6. Imagine you are creating disclosure language standards. Describe how you would create the disclosure language standards in terms of visual cues and text labels

River Rosewell is a professional rower who has just been accepted into the USA athlete in residence program at the Olympic Training Center in Colorado Springs. He has been team rowing since the age of 11. He attended Harvard University on a rowing scholarship is now 21 years old. He has spent the last year after graduation (graduated with a BS degree in Business) pursuing his dream of making it on to the USA rowing team for the single skulls event (heavyweight).
The typical length of a single skulls race is 2 kilometers. He rowed a practice event at the same course he is going to open the season at and had an average (average of two race runs) of 7.01 minutes. This placed him 12th out a field of 30 international qualifiers. This was good enough to qualify him for the actual rowing event event held 12 weeks later.
Assume that the “actual” race will be carried out under very similar weather conditions.
He has worked with a personal trainer for the last year, working on improving his basic strength, strength endurance, power and mobility, and is ready for more “sport specific training” as he approaches skulling circuit.   
Listed below are some of his current anthropometric and performance based characteristics

Physical Characteristics
Height 6”2
Weight 195lb
% Body Fat 11%
1RM Back Squat 330lb
1RM Power clean 260lb
1RM Bench press 280lb
Deadlift 450lb
CMVJ height (hands on hips) 27.0 inches
Can perform 20 bodyweight pull ups
Rowing ergometer, based incremental Vo2max 59ml.kg.min

Question: Design a battery of tests that will test Rivers strength, strength endurance, power, power endurance, anaerobic and aerobic capacity and sport specific preparedness for the upcoming rowing event. Please justify why such tests were selected and were they will be placed in relation to the training program.

“Promoting Social Change and Responsibility at Corporate Level -A Socially Conscious Management& CSR as Part of Public Relations-”

The Situation

You work in a large corporation (over 5,000 employees) as Head of Marketing Initiatives. You need to direct your superior’s attention to becoming a more socially conscious corporation. The concept you desire is somewhat similar to HP’s entrepreneurial attempt toward employees’ volunteerism; “HP’s generous volunteer policy allows and encourages employees to leverage their 4 hours of paid volunteer time per month to give back to causes and charities that they are passionate about” (HP Website, 2020).

Managing Change Challenges

Bear in mind that many employees and even managers may be against the change and are resisting any additional work out of their comfort zone. You have to make the case for managers in the proposal about how the benefits will outcome the monetary loss from the 4 paid volunteering hours including the company’s reputation, PR positive impact,measuring ROI if applicable, etc.).

Requirements

Develop a project proposal (directed to senior managers), an internal marketing campaign (directed to employees) and a marketing communications message for PR purposes (directed externally to shareholders, customers and the general public).

1. Upper Management Proposal- Your proposal must be convincing, presenting the highlight of your research in an executive summary, an implementation plan and an assessment of the benefits and ROI. The proposal will be delivered in two forms:
2. Internal Communications-Your presentation must be convincing and persuasive. You need to briefly explain the implementation plan and present the personal and overall benefits from this CSR attempt (how pros will outweigh cons, etc.). The proposal will be delivered in one form
3. External Communications-Your marketing message must be convincing and persuasive. You need to communicate the volunteering attempt as a CSR in the eyes of external shareholders, customers and the public. You will select a communication tool (social media, news, press conference, etc.) to reflect the message

You are a senior auditor working on the audit of HealthyGlow for the year ended 30 June 2015. You are in the planning stage of the audit. It is April 2015 and you discover that HealthyGlow has recently acquired two new, full-body scanning machines, representing the very latest in technology, at a cost of more than $10 million each. The machine enables a full 360 degree scan of the body with the ability to identify tumours, cysts and other abnormal internal growths which currently have a 50% probability of being detected with other scanning devices on the market.

Recent studies have shown there may be potential long-term side effects to patients who are scanned by the new technologically advanced machine. However, given the machine has only just arrived on the market, the results will not be known for many more years. This uncertainty and the potential high risk associated with the machine have caused bad press for both the scanning machine and HealthyGlow.

HealthyGlow charges patients a premium price for the scanning machine due to its advanced technological abilities. As a result of high demand, the hospital has decided to reserve the use of the machine for pre-paid patients only. All scans must be paid for in full by patients at the time of booking. Payments are immediately recognised as revenue by the hospital.

Demand for the scanners has been extremely high and HealthyGlow now has bookings for four months in advance. You note that even though it is only April 2015, the hospital has bookings for July and August 2015.

The Medical Association of NSW is currently reviewing the use of the scanning machines and may ban their use within Australia until the issue is resolved. The decision is expected to be communicated on 1 August 2015. Management have indicated there is an 80% chance the scanners will be given the go ahead.

Required

1. Assess the main business risks for HealthyGlow.
2. Identify two key account balances likely to be affected by the above information.
3. For each account balance identified in (b), identify and explain the key assertion most at risk.

Problem 5

This problem is designed to make sure you can write a program that swaps data passed into it such that the caller's data has been swapped. This is something that is done very frequently in manipulating Data Structures.

The Solution / Test Requirements

I want your program to demonstrate that you understand how to swap information passed into a function and have the calling routine print out the data before and after the call to verify the data has been swapped. Call your functions Swap and SwapStructs. Swap is a function that receives the information to swap. The information is two integers. How should Swap receive them? How should it process them? SwapStructs is a function that receives two structs to swap. How should SwapStructs receive them? How should it process them?

Your Test Main must:

1. Declare two integers and initialize them to the values 1 and -1.

2. Print out the integers.

3. Call Swap to swap the values.

4. Print out the values on return from the function.

5. Declare a struct that holds 2 integers using a typedef for the struct.

6. Dynamically allocate two separate variables using the typedef and fill the dynamically allocated structs, filling the first with the values 10 and 20 and the second with 30 and 40.

7. Print out the values in each of the structs

8. Call SwapStructs to swap the contents of the structs.

9. Print out the values in the structs on return.

10. Free the memory that was dynamically allocated.

For your convenience, here is an output of my program:

Before call..I= 1, J=-1 After call.. I=-1, J= 1

Before SwapStructs..ptr1 contains 10 and 20

Before SwapStructs..ptr2 contains 30 and 40

After SwapStructs..ptr1 contains 30 and 40

After SwapStructs..ptr2 contains 10 and 20

Process returned 0 (0x0) execution time : 0.034 s Press any key to continue.