Question 2:
a) How might customer profitability analysis be used to improve organisational performance? Suggest and explain which costing approach can be used to implement customer profitability analysis?
b) Hector Gonzales runs the Floral Art Company, which supplies floral arrangements to three large supermarket chains throughout Australia. Management has become concerned about the rising costs associated with the process and dispatch of orders. An activity analysis of the indirect costs identified the following customer-related costs.
|
Estimated indirect costs |
Total expected use of cost driver* |
|||||
|
Use of cost driver Supermarket customer |
||||||
|
Acitvity cost pool |
Cost driver |
|||||
|
1 |
2 |
3 |
||||
|
Orders processing |
Number of orders |
$200,000 |
450 |
300 |
100 |
50 |
|
Returns processing |
Number of returns |
$50,000 |
100 |
50 |
25 |
25 |
|
Delivery |
Number of deliveries |
$100,000 |
700 |
400 |
200 |
100 |
|
Rush orders |
Number of rush orders |
$70,000 |
50 |
10 |
20 |
20 |
|
Sales visits |
Number of visits |
$20,000 |
100 |
50 |
25 |
25 |
Required:
|
Supermarket customer |
Sales revenue** |
|
1 |
$350,000 |
|
2 |
$160,000 |
|
3 |
$210,000 |
|
**Selling price is marked up 50% on direct cost of flowers. |
|
Hints: conduct a customer profitability analysis based on the above customer related indirect costs.
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