Questions
A rod is negatively charged by rubbing it with fur. It is brought near another rod of unknown composition and charge. There is a repulsive force on each.

A rod is negatively charged by rubbing it with fur. It is brought near another rod of unknown composition and charge. There is a repulsive force on each. 

(a) Is the first rod an insulator or a conductor? Explain. 

(b) What can you tell about the charge of the second rod?

In: Physics

What are the two pieces of information that must be placarded near a fuel filler opening?...

What are the two pieces of information that must be placarded near a fuel filler opening? Where is that requirement found? Describe at least two ways a fuel quantity indication can be produced in the cockpit. Give the component names as you describe the system.

In: Operations Management

Analyze the major connections between liability of professionals, insurance policy coverage, and settlement of claims due...

Analyze the major connections between liability of professionals, insurance policy coverage, and settlement of claims due to health care liability issues. Consider the concept of insurance coverage denial. Ascertain the manner in which such denial is built on the limitation clauses and conditions set forth by the insurance provider.

In: Operations Management

Show to use ode45 built-in function in MATLAB to solve the following ODE problem: dydx=x^2 /...

Show to use ode45 built-in function in MATLAB to solve the following ODE problem:

dydx=x^2 / y y(0)=2  

Calculate y(x) for 0 ? x ? 20 and compare the results to analytical solution y = sqrt((2x^3 / 3) + 4)

In: Mechanical Engineering

Use R functions search and objects to find all possible R built-in functions related to exp...

Use R functions search and objects to find all possible R built-in functions related to exp distribution. rexp should be one of them. dexp is another one. Explain what the following two lines of codes do: curve(dexp, from=0, to=4)

In: Statistics and Probability

Consider a 5-year bond paying 6 percent coupon annually. The yield is 10 percent. Find its...

Consider a 5-year bond paying 6 percent coupon annually. The yield is 10 percent. Find its Macaulay duration (do not use the Excel built-in function). If the interest rate rises by 10 basis points, what is the approximate percentage change in the bond price?

In: Finance

in c++, without using any built-in random library already exist, instead,write your own function to generate...

in c++, without using any built-in random library already exist, instead,write your own function to generate random char from a list of:

10 letters T

10 letters H

10 letters A

10 letters N

10 letters K

In: Computer Science

7 Balance sheet preparation  Adam and Arin Adams have collected their personal asset and liability information and...

7 Balance sheet preparation  Adam and Arin Adams have collected their personal asset and liability information and have asked you to put together a balance sheet as of December 31, 2015. The following information is received from the Adams family.

  1. Cash $ 300 Retirement funds, IRA $ 2,000
    Checking 3,000 2014 Sebring 15,000
    Savings 1,200 2010 Jeep 8,000
    IBM stock 2,000 Money market funds 1,200
    Auto loan 8,000 Jewelry and artwork 3,000
    Mortgage 100,000 Net worth 76,500
    Medical bills payable 250 Household furnishings 4,200
    Utility bills payable 150 Credit card balance 2,000
    Real estate 150,000 Personal loan 3,000
    1. Create a personal balance sheet as of December 31, 2015. It should be similar to a corporate balance sheet.

    2. What must the total assets of the Adams family be equal to by December 31, 2015?

    3. What was their net working capital (NWC) for the year? (Hint: NWC is the difference between total liquid assets and total current liabilities.

In: Finance

8. Explain how the movement of the convection fluid as it heated up relates to masses...

8. Explain how the movement of the convection fluid as it heated up relates to masses of heated air.

9. What do you expect will occur as air masses move over cold locations? Hot locations? Explain how this movement of air masses influence climate.

10. Describe how the qualities of air masses differ depending on whether they form over land or over an ocean.

11. What climate would regions where air masses from the equator and the poles collide probably have?

12. Carbon dioxide is a greenhouse gas that causes excess solar energy to be trapped in the form of heat in the atmosphere. Discuss how carbon dioxide may affect convection currents.

13. Although it is near the Atlantic Ocean, the northwest coast of Africa is characterized by hot, dry deserts. However, the Caribbean, at approximately the same latitude, possess a hot, moist climate and even supports rainforests. Using knowledge of the Coriolis Effect and air currents explain why this is true.

14. Describe how rising and sinking air (high and low pressure) in the atmosphere explains deserts near 30°N and 30°S.

15. Air in the troposphere is heated from the bottom up by heat given off by the surface of the earth. If the sun shines equally on Seattle (near water) and Bismarck, North Dakota, explain which would get hotter during the day.

In: Physics

CASE STUDY IKEA The first few years of the twenty-first century were difficult for IKEA, the...

CASE STUDY IKEA
The first few years of the twenty-first century were difficult for IKEA, the U$31 billion global furniture powerhouse based in Sweden. The Euro’s strength dampened financial results, as did an economic downturn in Central Europe. The company faced increasing competition from hypermarkets, “do-it-yourself” retailers such as Walmart, and supermarkets that were expanding into home furnishings. Looking to the future, CEO Anders Dahlvig is stressing three areas for improvement: product assortment, customer service, and product availability. With stores in 38 countries, the company’s success reflects founder Ingvar Kamprad’s “social ambition” of selling a wide range of stylish, functional home furnishings at prices so low that the majority of people can afford to buy them. The store exteriors are painted bright blue and yellow: Sweden’s national colours. Shoppers view furniture on the main floor in scores of realistic settings arranged throughout the cavernous showrooms. At IKEA, shopping is a self-service activity; after browsing and writing down the names of desired items, shoppers can pick up their furniture on the lower level. There they find “flat packs” containing the furniture in kit form; one of the cornerstones of IKEA’s strategy is having customers take their purchases home in their own vehicles and assemble the furniture themselves. The lower level of a typical IKEA store also contains a restaurant, a grocery store called the Swede Shop, a supervised play area for children, and a baby care room. IKEA’s unconventional approach to the furniture business has enabled it to rack up impressive growth in an industry in which overall sales have been flat. Sourcing furniture from a network of more than 1,600 suppliers in 55 countries helps the company maintain its low-cost, high-quality position. During the 1990s, IKEA expanded into Central and Eastern Europe. Because consumers in those regions have relatively low purchasing power, the stores offer a smaller selection of goods; some furniture is designed specifically for the cramped living styles typical in former Soviet bloc countries. Throughout Europe, IKEA benefits from the perception that Sweden is the source of high-quality products and efficient service. Currently, Germany and the United Kingdom are IKEA’s top two markets. The United Kingdom represents the fastest-growing market in Europe. Although Britons initially viewed the company’s less-is-more approach as cold and “too Scandinavian,” they were eventually won over. IKEA currently has 18 stores in the United Kingdom and plans call for opening more in the next decade. As Allan Young, creative director of London’s St. Luke’s advertising agency, noted, “IKEA is anti-conventional. It does what it shouldn’t do. That’s the overall theme for all IKEA advertisements: liberation from tradition.” In 2005, IKEA opened two stores near Tokyo; more stores are on the way as the company expands in Asia. IKEA’s first attempt to develop the Japanese market in the mid-1970s resulted in failure. Why? As Tommy Kullberg, former chief executive of IKEA Japan, explained, “In 1974, the Japanese market from a retail point of view was closed. Also, from the Japanese point of view, I do not think they were ready for IKEA, with our way of doing things, with flat packages and asking the consumers to put things together and so on.” However, demographic and economic trends are much different today. After years of recession, consumers are seeking alternatives to paying high prices for quality goods. Also, IKEA’s core customer segment—post–baby boomers in their 30s—grew nearly 10 percent between 2000 and 2010. In Japan, IKEA offers home delivery and an assembly service option. Industry observers predict that North America will eventually rise to the number one position in terms of IKEA’s worldwide sales. The company opened its first U.S. store in Philadelphia in 1985; as of 2010, IKEA operated stores in 48 stores in North America. Plans call for opening at least several more U.S. stores each year through 2015. Goran Carstedt, former president of IKEA North America, described his target market by noting, “Our customers understand our philosophy, which calls for each of us to do a little in order to save a lot. They value our low prices. And almost all of them say they will come back again.” As one industry observer noted, “IKEA is on the way to becoming the Walmart Stores of the home-furnishing industry. If you’re in this business, you’d better take a look.” (Keegan & Green, 2014)

QUESTION >>

  1. The process of global market segmentation begins with the choice of one or more variables to use as a basis for grouping customers. Companies such as IKEA should attempt to identify consumers in different countries who share similar needs and desires. By performing market segmentation, marketers can generate the insights needed to devise the most effective approach. Assess the variables that global marketers can use to segment global markets and give an example of each.

In: Economics