Exploring a Hotel Franchise technology (Example Hotel 1,000 Seatle). Your job is to complete a very thorugh detailed report on a hotel that is known for thier use of technology. Imagine you are the consumer and detailed very well eberything the consumer needs to know about that hotel. Breakdown each individual technology that is being used and how its being used to better the performance of the hotel. Why should these consumer consider the hotel that was picked and what are some uses that hotel havn't used that you think would benefit the hotel. Does the hotel have any plans to implement these technology in the future if not how would implement these in the futre. Give a small history lesson on the hotel and why the hotel decided to have technology play such a huge role.

The case:

Hai Vu is the new president of Pacific Coast Optics (PCO) a small manufacturing firm in Sacramento, CA which produces fiber lenses for Street Mapping System, Infrared Lens for Anti-Terrorism Detection, and Camera Lenses for the Mars Rove. Hai Vu recently bought this company from his former employer. PCO used brokers to sell to wholesalers who marketed to retailers. Hai Vu occasionally thought about eventually developing his own sales force, but that was still some time away. Hai Vu is currently taking a second look at his plan to improve his firm’s profit performance. In 2019 PCO had a modest profit of $160,000; his 2020 goal is to increase this by 25%.

The 2019 retail selling prices of the three products PCO sold were $100,000 (Camera Lenses for the Mars Rove, $70,000 (Street Mapping Systems), and $25,000 (Infrared Lens for Anti-Terrorism Detection) per product, accounting for 25%, 40%, and 35%, respectively, of retail sales.  In 2019, PCO paid its brokers a 6% commission on all products sold to wholesalers. Wholesalers margin was 28% on retailer purchase price while retailers’ markup was 39% on wholesaler selling price. PCO’s 2019 material and labor costs per product ran about $20,000, while packaging and crating costs were $500 per product.

Hai Vu estimates machinery maintenance expenditures to be about $90,000 per year. PCO uses both “push” and “pull” promotional approaches to marketing through their channels of distribution. PCO products aside a $5 product information brochure for every product . In 2019, PCO attended two national trade shows at $9,000 each and 4 regional trade shows at about $4,000 each. PCO spent nearly $240,000 advertising in national consumer magazines and an additional $30,000 in trade publications to wholesalers and retailers. All of these will repeat for 2020.

Broker commission for 2020 will increase to 12% while packaging crating costs will go up to $505 per product. Hai Vu also plans to increase 2020 manufacturer selling price by about $2000 per product.

Assuming no changes in costs and prices other than those mentioned earlier, how will Hai Vu’srequired level of sales (RLS) to reach the 2020 profit goal, in units and dollars, differ from those for the 2019 profit goal, in units and dollars? That is, will they go up, down or stay the same?

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Q07.​What is the proposed PCO manufacturer selling price per product and $ profit goal for 2020?

Suppose the law is changed so that innovation activities by firms are taxed at a much lower rate than other company expenses.

a. What happens to the long-run aggregate supply curve? Explain.

b. What happens to the value of the dollar? Explain.

c. What happens to the quantity of net exports demanded? Explain.

d. What happens to aggregate demand? Explain.

Describe Walmart's Raw Materials, R&D, Production/Manufacturing, Distribution, Sales marketing/sales, & Customer service (Primary areas).

For each functional area please give a description of the major processes where they (building blocks of competitive advantage) may apply, Superior efficiency, superior quality, superior customer service, and superior innovation, and or strengths and weaknesses.  

The risks of a cost leadership strategy include all of the following EXCEPT:

A. investments in manufacturing equipment can become obsolete due to innovation.

B. firms may fail to understand customers’ perceptions of competitive levels of differentiation.

C. competitors may learn how to successfully imitate their strategy.

D. firms may fail to include enough unique features in the product.

Worldwide innovation and the development of capability to create, leverage and apply knowledge are now considered to be a new requirement to gain competitive advantage by multinational firms.
Using relevant examples, identify four types of innovative capabilities and the problems associated with each of them. According to you, which type of innovative capability is more suitable to multinational firms? Justify your answer.

OM Practice: Provide one example of a company who you believe has good operations. Explain your choice - what aspects / examples of the company’s operations supports your company choice. If your previous response has not done so, list two big OM innovations – explain each innovation and why it is a big idea (its benefits).

1. In what ways collaboration overload can have an impact on decision making?
2. What biases play into managers continued use of collaboration tools and modes?
3. How collaboration overload (requiring employees to use multiple collaboration mechanisms or become employed in open-office environments) affects innovation and creativity? What some of the positive and negative effects?