The management of Arturo’s Water Park is developing an advertising campaign to communicate the intended message, “Your kids will love you more if you take them to Arturo’s Water Park.” (a) For a print ad in this advertising campaign, suggest some wording for the copy in the ad. Then, describe your suggestions for the artwork in the ad. Which of these two parts of the ad – the copy or the artwork – would likely be more effective in communicating the intended message? Use course material to justify your reasoning. (b) For the print ad you described in Part (a), describe a pretest that would be appropriate. Explain why pretesting is important in advertising. (c) If Arturo’s management uses market segmentation to target this print ad, what is the segmentation variable it should use? Explain your reasoning. (d) Design an experiment to test whether or not this print ad is effective. Describe the test group and the control group of the experiment, and describe the time course of events. What is the dependent variable in your experiment? Explain why both the test group and the control group are necessary for this experiment to have validity.

5. You have been asked to appraise a closed Burger King on Hwy. 1 in Virginia Commons. The building was built 5 years ago, but has been vacant for the last 2. Vacant buildings tend to deteriorate faster than occupied buildings. For this reason you estimate the age of the building at 9 years. Fast food restaurants have an expected economic life of 20 years. The building is 2,100 square feet and sits on a lot that is 4,200 square feet. A lot just south of the subject sold recently for $18.50 a square foot. Fast food restaurant construction costs average $210 per square foot. What is your estimate of the value of this property (hint – cost approach)?

Does it take a different amount of time for seeds to germinate if they are near rock music that is continuously playing compared to being near classical music? The 53 seeds that were exposed to rock music took an average of 28 days to germinate. The standard deviation was 11 days. The 40 seeds that were exposed to classical music took an average of 32 days to germinate. The standard deviation for these seeds was 11 days. What can be concluded at the αα = 0.05 level of significance?

1. For this study, we should use Select an answer z-test for a population proportion z-test for the difference between two population proportions t-test for the difference between two independent population means t-test for a population mean t-test for the difference between two dependent population means
2. The null and alternative hypotheses would be:   
3.   

H0:H0:  Select an answer p1 μ1  ? < = ≠ >  Select an answer μ2 p2  (please enter a decimal)   

H1:H1:  Select an answer p1 μ1  ? ≠ < = >  Select an answer p2 μ2  (Please enter a decimal)

3. The test statistic ? z t  =  (please show your answer to 3 decimal places.)
4. The p-value =  (Please show your answer to 4 decimal places.)
5. The p-value is ? ≤ >  αα
6. Based on this, we should Select an answer accept reject fail to reject  the null hypothesis.

The enhancers that are present near a gene are present in every cell in an organism, yet these enhancers can have tissue-specific effects on gene expression. Explain how enhancers could have tissue-specific effects on gene expression.

In a surface condenser a section of the tubes near to the air pump suction is
screened off so that the air is cooled to a temperature below that of the condensate, separate extraction
pumps being provided to deal with air and condensate respectively. 5448 kg of steam are condensed
per hour and the air leakage is 4.54 kg/h. The temperature of the exhaust steam is 31°C, the temperature
of the condensate is 27°C, and the temperature at the air pump suction is 21.1°C. Assuming a constant
vacuum throughout the condenser, find
() The mass of steam condensed per hour in the air cooler;
(i) The volume of air in m3/h to be dealt with by the air pump;
(ii) The percentage reduction in necessary air pump capacity following the cooling of the air..

A firm that is looking to raise capital in the near future. To prepare for potential investors, you determined that you need the WACC of your firm. Your firm is currently structured in such a way that the debt-to-equity ratio is 0.4.

1. Since the company size is comparable with publicly traded micro-cap companies, you started analyzing the Wilshire Micro-Cap ETF, which represents a basket of micro-cap US companies. The current price of this EFT is $29.97. At inception 6.25 years ago it traded at $15.45. In a comparable period, the 3-month T-Bills, which you consider risk free, returned 0.35% annually.

   a.) What was the annualized return for the reference micro-cap ETF?
   b.) During the period considered, what was the risk premium of micro-cap stocks?
   c.) Historically your company has produced equity returns that indicate a beta to the general micro-cap market of around 1.25. Assuming this number will remain stable, what should your cost of equity be?

2. Your only debt outstanding in the market is a single bond with the following parameters:

    10 yrs until maturity
    semiannual coupons with an (annual) coupon rate of 7%
    current market price of 95 (as a percentage of the notional amount)

What is your cost of debt?

3. Given the results from 1 and 2, what is your firm's WACC?

Please provide steps and formulas.

At the equator, near the surface of the Earth, the magnetic field is approximately 50 ?? northward, and the electric field is about 100 N/C downward in fair weather. Find the magnitude and direction of gravitational, electric, and magnetic forces on an proton in this environment, assuming the proton has an instantaneous velocity of 5?106m/s directed to the west.

Derive the equations for a particle moving near the surface of the earth, given by

?̈= 2? cos ? ?̇

?̈= −2( cos ? ?̇ + ? sin ? ?̇)

?̈= −? + 2? sin ? ?̇

? = v/r; v=velocity; r-radius

where the earth’s rotational speed in the ?̂ direction is ?.