In: Operations Management
Fatima Hopkins, the CEO of Central Adventures, is having difficulties with all three of her top management level employees. With one manager making questionable decisions, another threatening to leave, and the third likely ‘in the red’, Fatima is hoping there is a simple answer to all her difficulties. She is asking you (her accountant) for some advice on how to proceed.
Central Adventures owns and operates three amusement parks in Michigan: Funland, Waterworld, and Treetops. Central Adventures has a decentralized organizational structure, where each park is run as an investment center. Park managers meet with the CEO at least once annually to review their performance, where each park manager’s performance is measured by their park’s return on investment (ROI). The park manager then receives a bonus equal to 10% of their base salary for every ROI percentage point above the cost of capital.
Fatima’s first difficulty is with the Funland park. Funland is an outdoor theme park, with twelve roller coaster rides and several other attractions. This park has first opened 1965, and most of the rides have been in operation for 20+ years. Attendance at this park has been relatively stable over the past ten years. The park manager of Funland, Janet Lieberman, recently shared with Fatima a proposal to replace one of their older rides with a new roller coaster, a hybrid steel and wood roller coaster with a 90 degree, 200 foot drop and three inversions. The proposal indicated that the ride would cost $8,000,000 with an estimated life of 20 years. In addition, this new style of coaster would require additional maintenance and insurance, costing $125,000 each year. However, it projected that this new attraction would boost attendance, earning the park an additional $1,190,000 per year in revenues. Janet ultimately decided not to invest in this new attraction. Fatima (doing a quick mental calculation) saw that the investment had a payback period of eight years—much shorter than the life of the roller coaster—and is perplexed at Janet’s decision.
The second dilemma concerns the Waterworld park. Waterworld is an indoor water park, operating year-round. Run by park manager David Copperfield, Waterworld was built in 2016 and has increased attendance by 20% every year since. David recently sent you an email complaining that, based on the current bonus payout schedule, Janet Lieberman’s bonus last year was significantly higher than his. He points to the increasing attendance, and says that his park is being punished for having opened so recently (his park assets are much more recent than the roller coasters at Funland). He currently has an employment offer from another company at the same base pay rate, which he says he will accept if his performance is not appropriately acknowledged. Fatima needs to look at the relative performance across parks to determine how to proceed with David.
Central Treetops includes a high ropes course and has a series of ziplines that criss-cross over the Chippewa River. For many years, it was a popular venue for corporate team-building activities, so it is equipped with a main indoor facility with cafeteria and overnight guest rooms. This park has lost popularity in recent years, and has been ‘in the red’ for the past two years. If the park is not profitable this year, you will need to decide whether to close it - permanently. Included in the ‘Fixed COGS’ for Treetops is a $86,000 mortgage payment on the land and buildings for the park, which would still need to be paid by Central Adventures if the park is closed. Incidentally, you recently had a conversation with the regional head of the YMCA, who would like to open a summer camp in the central Michigan region. If you decided to close Treetops, you are fairly certain that you could lease that land to the YMCA for $250,000 annually.
A partial report of this year’s financial results for Central Adventures shows the following:
|
Funland |
Waterworld |
Treetops |
|
|
Sales |
$59,460,690 |
$10,913,500 |
$1,965,600 |
|
Fixed COGS |
$10,351,870 |
$4,284,530 |
$170,430 |
|
Variable COGS |
$39,757,310 |
$2,220,695 |
$746,928 |
|
Selling and administrative costs |
$3,259,520 |
$944,620 |
$231,900 |
|
Average operating assets |
$21,014,000 |
$13,452,000 |
$420,000 |
|
# of tickets sold |
1,564,755 |
419,750 |
30,240 |
|
# of employees |
540 |
200 |
32 |
The ‘Selling and administrative costs’ are all incurred directly by each park, and are determined at the beginning of each year (that is, they do not change with the number of tickets sold). In addition to the information above, there are $2,542,920 in corporate costs, which are currently allocated evenly between the three parks. These costs are primarily due to employee benefits costs, which are billed at the corporate level. If the Treetops park is closed, the allocated corporate costs would decrease by $12,000. Central Adventures has a cost of capital of 12 percent (and Fatima uses the cost of capital as their required rate of return) and are subject to 18% income taxes.
Fatima needs to evaluate this year’s performance results before she can make any decisions. Is David’s complaint about the performance evaluation metrics valid? Is that also affecting management decisions in the form of Janet’s rejection of the proposed new rollercoaster? And is the company better off without Treetops? She sets off to the company accountant’s office to help get some answers.
a. Create a segmented income statement for Central Adventures.
b. Calculate the current annual ROI, residual income and EVA for the three parks.
c. why it was/was not in Central Adventure’s overall best interest for Funland to reject the new rollercoaster.
d. is David Copperfield’s (the Waterworld park manager) complaint valid? Explain why it is (or is not valid), and what further information would be necessary.
e. why should they close/ not close treetops.
f. what should you recommend she do to improve the evaluation of park manager performance measurement at Central Adventures.
In: Accounting
Consider a hotel which can supply an unlimited number of hotel rooms at the constant marginal cost c = 20 per room per night, so that the hotel’s total cost function is given by C(q) = 20q.1 Assume that demand for hotel rooms in Tallahassee takes two possible values: on game days, demand is described by the demand curve q = 100 − p, while on non-game-days demand is described by the demand curve q = 60 − 2p.
First suppose that the hotel acts as a price taker.
(a) What does it mean for the hotel to act as a price taker? What condition determines a price taker’s optimal supply decision?
(b) Assuming the hotel acts as a price taker, what will be the equilibrium price and quantity sold on game days? What about on non-game-days? (Remember, the hotel’s marginal cost is constant!)
(c) Briefly discuss, without solving, how your results in (b) would change if the hotel instead had increasing marginal costs (say for example MC(q) = qrather than MC = 20).
In: Economics
Question 2: AHP
A tourism company want to evaluate four hotels and select the best
one using four criteria project's COST, CLEANNESS and DISTANCE and
SIZE of the HOTEL. Assume that the company prefers; cleanness two
times more than size, cost two times more than distance, and
distance 1.5 times more than size.
|
Criterion |
|
|
|
|
||||
|
Cleanness |
Very good |
|
excellent |
average |
||||
|
Cost ($) |
200 |
175 |
250 |
190 |
||||
|
SIZE of rooms (m2) |
15 |
12 |
20 |
25 |
||||
|
Distance from Downtown (km) |
0 |
4 |
2 |
7 |
1. Calculate the weights of each criteria
2. Generate the pair-wise comparison of hotels based on each
criterion using the scale of Saaty (1-9)
3. Calculate the score of each hotel based on each criterion
4. Calculate the score of each hotel. Justify the best selection
for the company.
5. Calculate CI, and CR. What does the value of CT means?
In: Advanced Math
For the reaction below, Kp = 29.21 at 800K. Calculate the equilibrium partial pressures of the reactants and products if the initial pressures are Ppcl5 = 0.488atm & Ppcl3 = .4900atm.
PCL5(g) <----> PCL3(g) + Cl2(g)
PCL5: ______ atm
Cl2: _______ atm
PCl3: ______ atm
In: Chemistry
On April 6, 2018, Home Furnishings purchased $41,000 of merchandise from Una's Imports, terms 3/10 n/45. On April 8, Home Furnishings returned $8,600 of the merchandise to Una's Imports for credit. Home Furnishings paid cash for the merchandise on April 15, 2018.
Required
What is the amount that Home Furnishings must pay Una's Imports on April 15?
|
Record the events in a horizontal statements model. In the Cash Flow column, use OA to designate operating activity, IA for investment activity, FA for financing activity, or NC for net change in cash. If the element is not affected by the event, leave the cell blank
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Record the payment of the merchandise in Requirement (c) in a horizontal statements. In the Cash Flow column, use OA to designate operating activity, IA for investment activity, FA for financing activity, NC for net change in cash and NA to indicate the element is not affected by the event.
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In: Accounting
On April 6, 2018, Home Furnishings purchased $41,000 of merchandise from Una's Imports, terms 3/10 n/45. On April 8, Home Furnishings returned $8,600 of the merchandise to Una's Imports for credit. Home Furnishings paid cash for the merchandise on April 15, 2018.
Required
What is the amount that Home Furnishings must pay Una's Imports on April 15?
|
Record the events in a horizontal statements model. In the Cash Flow column, use OA to designate operating activity, IA for investment activity, FA for financing activity, or NC for net change in cash. If the element is not affected by the event, leave the cell blank
|
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|
Record the payment of the merchandise in Requirement (c) in a horizontal statements. In the Cash Flow column, use OA to designate operating activity, IA for investment activity, FA for financing activity, NC for net change in cash and NA to indicate the element is not affected by the event.
|
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In: Accounting
It is believed the present capacity of Ocean Park is well-sufficient in accommodating the heaviest flow of visitors at ease. And the annual visitors to the park fell to 5.7 million in 2019 having topped at 7.5 million a few years previously. Draft, with an illustration of the various cost concepts, the average total cost (ATC) curve which is most relevant and locate the point where the park has been operating at.
In: Economics
Compensation to a customer when overbooking happens is an expense, right?
A friend of mine that booked a hotel on a site, notified her that there was an overbooking. The site compensated her by giving her a 5 start hotel instead. Compensating her by upgrading her hotel. The site probably paid the amount left that needed to be paid. In order to compensate my friend, right? This cost would go into the site's expense cost?
In: Accounting
home / study / business / finance / finance questions and answers / margaritaville hotel properties is opening a new beach resort in tybee island, ga at a cost ... Question: Margaritaville Hotel Properties is opening a new beach resort in Tybee Island, GA at a cost of $2... Margaritaville Hotel Properties is opening a new beach resort in Tybee Island, GA at a cost of $250 Million in year 0. The hotel is expected to operate for 20 years and at the end, be sold for approximately $500 Million in year 20. As an investment the hotel expected to earn $27 Million per year (including $20 Million in year 20). With a discount rate of 8% and reinvestment rate of 8%, analyze the projects feasibility using: Payback Discounted Payback NPV IRR Profitability Index MIRR It turns out, you forgot that the franchise company that licenses the Margaritaville name will require the hotel owners to renovate the hotel property in year 10. This will result in significant room closures and a significant capital investment. Therefore, cash flows in that year 10 are expected to be -$5 Million. Using MIRR, what did you get for a rate of return?
In: Finance